问题 多项选择题

新产品定价的方式一般有()。

A、撇脂定价

B、渗透定价

C、适中定价

D、跟随定价

E、逆向定价

答案

参考答案:A, B, C

解析:新产品定价策略一般有三种方式:①撇脂定价:企业将新产品以尽可能高的价格投放市场,以赚取高额利润,在短期内收回投资。②渗透定价:即低价投放新产品,使产品广泛渗透,从而提高企业的市场占有率,然后随着份额的提高而调整价格,降低成本,实现盈利目标。③适中定价:即不把新产品的价格定得过高或过低。

判断题
阅读理解

阅读理解

                                                        Obama Still Smokes in Secret

     US President Barack Obama has just made life more difficult for cigarette makers. He has just signed

a law that will set tough new rules for the tobacco industry. The new law gives the US Food and Drug

Administration the power to strictly limit the making and marketing of tobacco products.

     At a White House signing ceremony Monday, Obama said that he was among the nearly 90% of

smokers who took up the habit before their 18 th birthday.

     Obama, who has publicly struggled to give up smoking, said he still hadn't completely kicked the habit.

Every now and then he still smokes in secret.

     "As a former smoker I struggle with it all the time. Do I still smoke sometimes? Yes. Am I a daily

smoker, a constant smoker? No." Obama said at a news conference.

     "I don' t do it in front of my lads.I don ?t do it in front of my family.I would say that I am 95%

cured, but there are times when I mess up, " he said.

     "Once you go down this path, it' s something you continually struggle with, which is exactly why the law

is so important.The new law is not about me, it' s about the next generation of kids coming up.What

we don ' t want is kids going down that path," he said.

     Nearly 20% of Americans smoke and tobacco use kills about 440,000 people a year in the United

States due to cancer, heart disease, and other serious diseases.

1.The new law makes life difficult for              .

A.Obama            

B.tobacco industry

C.White House      

D.US Food and Drug Administratio

2.What do we know about Obama?

A.He no longer smokes.

B.He still smokes as usual.      

C.He began to smoke at eighteen.

D.He is trying hard to give up smoking.

3.According to the passage, Obama is most concerned about           

A.children      

B.officials        

C.his family      

D.businessmen