问题 问答题 简答题

网络的兴起对传统媒体有什么挑战?

答案

参考答案:

(一)网络媒体的优势

(1)网络媒体实现了新闻的双向传播,打破了从媒体到受众的单向传播模式的垄断。

(2)网络媒体集合了传统媒体所有的表现形式,成为真正的多媒体传播手段。

(3)网络媒体还具有容量大、速度快、超地域、超文本链接、可检索等特性。

(二)网络媒体对传统媒体的冲击主要表现在两个方面:

(1)冲击传统媒体的消费者市场:分流受众,分割广告市场。

(2)对传统媒体的新闻实践提出了挑战:传统报纸的新闻垄断地位被打破;对传统报纸的新闻报道机制形成挑战;新闻传播的地域化分割被打破;对新闻采访、编辑和写作方式形成冲击。

完形填空
Do you want to be successful in everything you do? If so, then        ? Here is an example.
There was a farmer who       corn (玉米) all his life. Each year he took his corn to the market. Then each time his corn was chosen as the       and won the first prize.
One year a newspaper reporter interviewed him and learned something        about how he grew it. The farmer      his seed(做种子的) corn to his neighbors.
"How can you share your best seed corn with your neighbors?" the reporter asked.  "You know they are taking part in the       with you each year. "
"Why, sir," said the farmer, "didn't you know? The      picks up pollen {花粉)from the corn and moves it quickly from field to field. If nay neighbors grow       corn, cross-pollination (异花传粉) will affect the quality of my corn. So if I want to grow good corn, f must       my neighbors to grow good corn. "
The farmer knows much about the connection of life. His corn cannot improve      his neighbor's corn improves.
As a great man says, "We make a living by what we       ; we make a life by what we give." We can't      without food, clothes, and many other things. However, a meaningf~I1 life is not decided by how much we can get,       by how much we can give others. Giving, instead of taking, makes us         from other animals.  So those who choose to live well must help others to live well and those who choose to be happy must help others to find       in their life.
小题1:
A.whyB.howC.whenD.where
小题2:
A.grewB.bought C.soldD.collected
小题3:
A.cheapestB.prettiestC.bestD.shortest
小题4:
A.popular B.seriousC.terribleD.surprising
小题5:
A.lentB.showed C.offeredD.recommended
小题6:
A.gameB.fight C.experimentD.competition
小题7:
A.windB.waterC.farmerD.neighbor
小题8:
A.tastyB.badC.tallD.unusual
小题9:
A.teachB.remindC.helpD.require
小题10:
A.unless B.thoughC.becauseD.when
小题11:
A.do B.ownC.getD.grow
小题12:
A.cheerB.moveC.workD.live
小题13:
A.andB.butC.or D.so
小题14:
A.differentB.freeC.safeD.far
小题15:
A.hopeB.successC.friendship D.happiness
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