问题 问答题 简答题

大众传播和人际传播有什么不同点?

答案

参考答案:

大众传播的特点和一般人际传播的不同之处是:

(1)大众传播需要借助特定的传播媒介传递信息,这些媒介的特性各不相同,统称为大众传播工具。

(2)大众传播所传递的信息是公开的、面向社会的;受众则是大量的、匿名的、各不相干的。

(3)大众传播基本上是信息的单向流动,受众是不知其名的,来自受众的信息反馈也是有限的、滞后的。(4)现代科学技术特别是电子技术的飞速发展,使大众传播的信息传递更为快捷与广泛。

(5)大众传播的内容多半是由组织(传播机构)和职业传播者所发布的,而不是由个人发出的。

(6)大众传播还具有强烈的选择性。不仅传播机构对接受对象可有一定的选择,而且受众对传播媒介、传播内容和时闻的选择也有更大的自由度

完形填空
“Never give up!” It is my law of my life. It has brought me ____. I learned the law from my father’s ____ story.
My father was ___ in a poor village in the north of Jiangsu, in China. When he was a young boy, he went to a school in the morning, then ____ in the fields till sunset. And then he did his homework ____ midnight. Life was hard, because they had no ____!
At the age of 14, my father heard of the United States. It was the land of gold, the land where ___ people can become rich.
“____ don’t I go to America?” he thought to himself, full of hope.
So, my father came to America. “I had thought it was easy to ___ money in America,” he told me. “But when I arrived there, I realized it was not true. They did not like to hire me because I spoke _____ English. Later, I worked in a small restaurant, cleaning up tables, _____ dishes and sweeping the floor. Life was ____ for the first few years. I worked from 10am to 11pm. I wanted to go to school to learn English, but it was impossible. I couldn’t ___ the schooling.”
My father __ working hard, and reached his goal!
“Alan,” he often says to me, “If you want something, you have to work for it and never give up. Things do not come____ in life.” That is what I learned from my father.
小题1:
A.disaster B.lossC.successD.pity
小题2:
A.lifeB.fashionC.dangerD.history
小题3:
A.famousB.luckyC.richD.born
小题4:
A.taughtB.workedC.studiedD.slept
小题5:
A.untilB.towardC.forD.during
小题6:
A.experience B.energyC.timeD.money
小题7:
A.kindB.poorC.strongD.lazy
小题8:
A.WhatB.HowC.WhyD.When
小题9:
A.discoverB.makeC.collectD.spend
小题10:
A.littleB.goodC.muchD.excellent
小题11:
A.givingB.runningC.washingD.receiving
小题12:
A.comfortableB.cheerfulC.niceD.hard
小题13:
A.borrowB.needC.affordD.pay
小题14:
A.keptB.finishedC.mindedD.stopped
小题15:
A.reallyB.easilyC.quietlyD.slowly
选择题