问题 单项选择题

下列关于行业进入壁垒叙述错误的是( )。

A.进入壁垒较高的行业,企业面临的风险较大
B.进入壁垒具有保护行业内现有企业的作用
C.壁垒的存在降低了竞争者进入市场的频率
D.进入壁垒的高低,反映了市场内已有企业优势的大小

答案

参考答案:A

解析: 在任何行业中,企业都会为了保护自己的利益而阻止潜在的竞争者进入它们所参与的市场。进入壁垒是指行业内既存企业对于潜在企业和刚刚进入这个行业的新企业所具有的某种优势。换言之,它是指想进入或者刚刚进入这个行业的企业与既存企业竞争时可能遇到的种种不利因素。进入壁垒具有保护行业内现有企业的作用,也是潜在竞争者进入市场时必须首先克服的困难。进入壁垒是波特五力模型中的一个,它的存在降低了竞争者进入市场的频率,因为进入壁垒可以理解为打算进入某一行业的企业所必须承担的一种额外生产成本。进入壁垒的高低,既反映了市场内已有企业优势的大小,也反映了新企业所遇障碍的大小。进入壁垒的高低是影响该行业市场垄断和竞争关系的一个重要因素,在进入壁垒较高的行业,企业面临的竞争风险较小,它们维持现有高利润的机会就越大。

完形填空
配对阅读。请为每个人选择最适合阅读的书,并将答案的字母编号填写在括号内。
 
小题1:Kate wants to keep thinner and healthier.
小题2:Tom is collecting information about how to prevent electrical fire.
小题3: Betty is trying to advise her mother to do some sports.
小题4: Sophia has to know some ways to prevent common cold.
小题5: Jane is studying health insurance(保险).
A.This book will help you understand how to stay well and avoid disease. You’ll learn some things that you might use at home to be away from cold.
B.Do you want to know how much food you should eat every day? Do you want to make a good plan about your meals? If so, please read this book. From the book, you will know about safe ways to lose weight and how many calories you need each day.
C.Do you have difficulties to communicate with others? Do you often say something wrong when you talk to others? This book will teach you how to say proper things to different people in different places.
D.This book will tell you something about how to keep healthy by taking exercise, but also the ways of taking exercise.
E. Are you worried parents? Do you have trouble in teaching your children? This book is written by a famous psychologist. It can help you understand your children well and make friends with them.
F. You will know why people need health insurance by reading this book. You can also know how to choose health insurance and how to use insurance to pay for your health in this book.
G. You will get useful information about how to prevent common accidents from this book. It’s about safety both indoors and outdoors.
 
问答题