问题 单项选择题

深圳太太药业在1993年“三八”妇女节,推出第一批“太太口服液”投放市场。后又顺势推出“静心口服液”,取得巨大成功。2000年,“太太口服液”销售额达到三个亿,“静心口服液”销售额超亿元。这是一个()的成功案例。

A.产品开发

B.市场细分

C.市场渗透

D.多角化经营

答案

参考答案:B

解析:市场细分是指企业根据消费者需求的差异性和类似性,把一个整体市场划分为若干个不同的消费者群体(即若干个不同的子市场)并从中选择一个或多个子市场作为企业目标市场的活动过程。1992年建立的深圳太太药业,在保健品市场中细分出一个已婚女性的子市场。在1993年“三八”妇女节,推出第一批“太太口服液”投放市场。后又顺势推出“静心口服液”,取得巨大成功。2000年,“太太口服液”销售额达到三个亿,“静心口服液”销售额超亿元。这是一个成功的案例。

单项选择题
阅读理解

Cancer Research UK has launched an online chat forum for cancer patients to swap stories or share experiences on how to cope with such a disastrous disease.

But Cancer Chat is a forum with a difference:it has an information safety net.

This means that a Cancer Research UK team will keep a watching brief to ensure that patients are not subjected to rogue “cancer cures’’ or scientifically unreasonable information.

Anyone can have access to the messages posted on Cancer Chat but if people wish to post a message they will need to register.

And Rebekah Gibbs,a cancer patient and star e f TV’S Casualty has voiced her support for the new project.“I think Cancer Chat is a brilliant idea,’’she said.“I have written a public diary about what I went through with breast cancer and I have had such a heart-warming response from other people going through the same thing.

“The idea of a Cancer Chat forum means you can share information about treatment and side effects and you can really open up about your feelings online in a way that can be difficult when talking to close friends and family.And with Cancer Research UK.monitoring the forum people can be guaranteed the quality of information being exchanged.”

Cancer Chat will also encourage its users to check out any cancer questions on its  CancerHelp UK website which is specially designed to give patients and their families 6,000  pages of up-to-date information that is easy to understand and explains a wide range of treatments for different types of cancer and give details of clinical trials.There is also a UK database of cancer clinical trials.

The award-winning website attracts around one million visitors a month and Cancer Research UK hopes that some of these visitors will also want to post comments on the Cancer Chat forum.

For those who do not have access to computers and have questions about cancer, the charity's team of cancer information nurses are available during office hours to talk over patients’ concerns on the phone.

小题1:Cancer Chat is quite different from other forums in that          

A.it has the support of a famous TV actress

B.it is a source of reliable information

C.it provides a huge amount of cancer information

D.it attracts a great number of visitors from all over the world each month小题2:The underlined word “swap’’ in the first paragraph most probably means     

A.invent

B.write

C.print

D.exchange小题3:Which of the following is NOT true according to the passage?

A.Rebekah Gibbs has written a private diary about her breast cancer.

B.CancerHelp UK offers information on cancer treatment and clinical trials.

C.The messages posted on this forum are available to all visitors.

D.People with no computers available can also receive help.小题4:Which of the following can be the best title for this passage?

A.A wonderful website CancerHelp UK

B.Come on.Turn to Cancer Research UK

C.Online Cancer Chat with a Safety Net

D.A Major Breakthrough in Cancer