问题 单项选择题

有一种产品组合类型,它尽量向所有的用户或消费者提供所需要的产品,力求某一产品线的产品品种覆盖各个细分市场,按整体市场对不同种类产品的需求增加产品线的数量,而对产品线之间的关联性没有严格限制,它是( )。

A.全线全面型

B.产品线专业型

C.有限产品线专业型

D.特殊产品专业型

答案

参考答案:A

解析:[解题要点] P 42产品组合的类型。产品组合的类型包括:全线全面型,尽量向所有的用户或消费者提供所需要的产品;市场专业型,即项目专向某一市场提供其需要的各种产品;产品线专业型,项目只生产同一类型的不同品种产品来满足市场需求;有限产品线专业型,即项目只生产某一产品线中一个或少数几个品种的产品来满足市场的需求;特殊产品专业型,根据用户或消费者的特殊需要而专门生产特殊的产品。

阅读理解

阅读理解。

     It is matter of common observation that although money incomes keep going up over years, we

never seem to become much better off! Prices are rising continuously. This condition is named one

of inflation(通货膨胀);the money supply is becoming inflated so that each unit of it becomes less

valuable. We have grown used in recent years to higher and higher rates of inflation. What could

be bought ten years ago for one dollar now costs well over two dollars. Present indications (迹象)

are that this rate of inflation is tending to rise rather than to fall. If in the real word our money incomes

go up at the same rate as prices, one might think that inflation does not matter. But it does. When

money is losing value it lacks one of the qualities of a good money-stability(坚固性)of value. It is

no longer acceptable as a store of value; and it becomes unsuitable standard of deferred(延期的)

payments. Nobody wants to hold a wasting asset (财产),so people try to get rid of money as quickly

as possible. Inflation therefore stimulates (刺激) consumer spending, and prevents saving.

1.Over the years, our incomes have been increasing, and we _______.

A. seem to be well off at a quicker rate

B. are actually no better, if not worse, in our financial condition

C. can afford to buy more of the things that we want

D. have managed to keep prices down

2.Inflation is a situation in which ________.

A. we can watch our money increase in is value

B. employment no longer becomes a problem

C. people can always find better paying jobs

D. money keeps losing its value

3.If incomes and prices together, people might think that ________.

A. there will be no more market fluctuations(波动)

B. money will hold its value

C. inflation will remain to be a problem

D. inflation causes no problem

4.In a period of inflation, people are likely to _______.

A. invest heavily on the stock market

B. save money

C. hold on to money as a dependable asset

D. spend money and not bother to save

问答题 计算题