阅读理解。
For several years, Americans have enjoyed tele-shopping-watching TV and buying things by phone.
Now tele-shopping is starting in Europe (欧洲). In a number of European countries, people can turn on
their TVs and shop for clothes, food, toys and many other things.
Tele-shopping is becoming popular in Sweden, for example. The biggest Swedish company sells
different kind of things on TV in 15 European countries, and in one year it made $100 million. In France
there are two about $20 million a year to buy things through those channels.
In Germany, until last year tele-shopping was only possible on one channel for l hour every day. Then
the government (政府) allowed more tele-shopping. Other channels can open far tele-business, including
(包括) the largest American tele-shopping company and a 24-hour tele-shopping company. German
businesses are hoping this new tele-shopping will help them sell more things.
Some people like tele-shopping because it allows them to do their shopping without leaving their
homes. With all the problems of traffic in the cities, this is an important reason. But at the same time,
other Europeans do not like this new way of shopping. They call tele-shopping "Junk (垃圾) on the air".
Many Europeans usually worry about the quality (质量) of the things for sale on TV. Good quality
is important to them, and they believe they can not be sure about the quality of the things on TV.
The need for high quality means that European tele-shopping companies will have to be different from
the American companies. They will have to be more careful about the quality of the things they sell. They
will also have to work harder to sell things that the buyers can not touch or see in person.
1. Tele-shopping is _____ in Europe.
A. not popular
B. growing
C. not possible
D. cheap
2. People like tele-shopping because it is _____.
A. very interesting B. cheaper
C. easier D. more popular
3. Some Europeans don-t like tele-shopping because they _____.
A. don't like to buy things
B. don't watch TV
C. believe the things on TV are expensive
D. think the things sold on TV are bad quality
4. In Germany, tele-shopping may _____.
A. help businessmen get more money
B. keep the shops open longer
C. have fewer buyers
D. bring better TV programs
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