问题 单项选择题

“既可以避免高价带来的销售风险和竞争风险,又可以防止价低利微给企业造成收回投资的困难”的定价策略是( )

A.撇脂定价策略
B.渗透价格策略
C.满意价格策略
D.维持价格策略

答案

参考答案:C

解析:本题在2006年10月真题第10题考查过,主要考查的知识点是阶段定价策略。
满意价格策略介于撇脂定价策略和渗透价格策略之间。企业在介绍期为其产品制定一个适中的价格,既能为广大消费者接受,吸引其购买,又能使生产经营企业弥补成本并有一定的盈利,以达到生产者、经营者和消费者都满意的结果。同时,既可以避免高价带来的销售风险和竞争风险,又可以防止价低利微给企业造成收回投资的困难。

阅读理解

Zoe, Damacela, 19, didn't have nice clothes when she was young. It wasn't easy for Zoe’s hard-working single mother to make ends meet. They moved in and out of homeless shelters.

Everything changed for Zoe in grade nine. At that time, she heard about a sewing(缝纫) class at her school. She signed up and couldn't wait to turn her designs into clothes. The color of the first dress she made was white-black strips. Soon the clothes she wore were all made by her. Other girls at school loved her designs too. They asked her if they could buy dresses from her. Zoe sold her first dress for $13. Unfortunately, it cost her $25 to make the dress. “I had the creativity in designs," says Zoe. “But I really had no idea about business.”

Zoe kept selling the clothes she designed. Her business was booming, and even the girls who had ever teased her became her customers. In the eleventh grade, Zoe took a business class. She learned how to price her clothes so that she could be sure to make a fair profit.

Her business teacher suggested she take part in a contest for teenaged entrepreneurs (企业家). The contest was for teens from all over the United States. Zoe sent in her business plan, which explained how she planned to make her company grow. She won the second prize in the end. Zoe ’s success became a news item. Supermodel Tyra Banks heard about it and she invited Zoe to take part in her TV show. “Being recognized I felt really unreal,”says Zoe. Zoe has advice for teens who want to start their own business. “If you really work hard on it, you will be able to make it happen,” she says. “If I can do it, anyone else can.”

小题1:We can learn that ______when she was in grade nine.

A.Zoe had no interest in designing clothes

B.Zoe seldom wore her self-made clothes

C.Zoe didn' t know how to make money

D.Zoe attended a business course小题2:After winning the contest, Zoe ______

A.considered it a reward

B.expected to be known

C.was proud of her own gift

D.could hardly believe it小题3:Zoe advised the teens  ______  .

A.to make efforts to achieve their dreams

B.to design and make their own clothes

C.to try every means to become famous

D.to do whatever they would like to小题4:What is the main idea of the passage?

A.How Zoe learned to design clothes.

B.A poor girl achieved success in business.

C.How Zoe got a prize in a contest.

D.A poor girl was invited to a TV show.

单项选择题