问题 单项选择题

A.利用传统方式推广网站是效率最低的一种方法

B.可以利用电子邮件宣传网站

C.网站内容与网站建设没有太大的关联

D.以上都不对

答案

参考答案:B

解析: 站点内容和页面的策划,一般应注意以下6个问题:精炼网站内容、精心设计网页版面、建立与网民的交互空间、点缀行业及其他信息、收集统计信息和加强网站的管理。
站点营销和推广的常用方法包括以下5种:利用传统方式推广站点、利用搜索引擎推广站点、利用旗帜广告扩大站点的影响面、利用电子邮件宣传站点和将站点延伸到其他站点。

单项选择题

Questions 53 to 57 are based on the following passage: ( 10 分 )  How did a peddler of cheap shirts and fishing rods become the mightiest corporation in America The short version of Wal-Mart’s rise to glory goes something like this:in 1979 it racked-up a billion dollars in sales; by 1993 it did that much business in a week; by 2001 it could do it in a day.  It’s a shocking tale--one that propelled Wal-Mart from rural Arkansas, where it was founded in 1962, to the top of the Fortune 500. Sam Walton, Wal-Mart’s founder, pushed sales growth continuously while squeezing costs with sophisticated information technology. He exhorted employees to sell better with the "ten-foot rule" ( greet customers if they are that close ). He was, in other words, an early evangelist for the first commandment of today’s economy: service rules. Wal-Mart, in fact, is the first service company to rise to the top of the Fortune 500. When Fortune first published its list of the largest companies in America in 1995, Wal-Mart didn’t even exist. That year General Motors was America’s biggest company, and in every year that followed,either GM or another mighty industrial, Exxon, was No.1.  Wal-Mart’s achievement caps a bigger economic shift I from producing goods to providing services. Manufacturing’s share ofU. S. employment peaked in 1953, at 35%. It has been declining steadily since. In the decade that will end in 2010, the Bureau of Labor Statistics figures that goods-producing industries will create 1.3 million new jobs, compared to 20 million for service industries. To look at it another way, today there are about four times as many people working in service jobs as in other kinds of jobs. And even within manufacturing, services are an increasingly large share of operations.  As America got richer, consumption got more complicated. With more income to throw around, people started spending more on services -- movies and travel, mortgages to buy houses, insurance to protect those houses, the occasional weekends at a luxury hotel. Fortune calls this a shift in the demand pattern. Over the next few years, only three of the ten fastest-growing occupations ( software engineers, nurses, and computer support ) pay middle-class salaries. The rest could be called Wal-Mart kinds of jobs -- cashiers, retail assistants, food service, and so on. In short, the service economy is delivering more good jobs than ever before.

To take Wal-Mart to the top of the Fortune 500, Sam Walton __

A.promoted sales and cut costs at the same time

B.exhorted employees to sell better with the "ten-foot rule"

C.spared no efforts to push sales growth

D.cut back costs with information technology

单项选择题