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问题 单项选择题

被动控制也可以表述为是一种( )。

A．前馈控制
B．反馈控制
C．开环控制
D．事前控制

答案

参考答案：B

解析： 被动控制属于事中和事后控制、反馈控制(控制效果在很大程度上取决于反馈信息的全面性、及时性和可靠性)、闭环控制。

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动词填空（每空1分，共10分）

小题1:My tooth is aching; I’d better have it ________(pull) out.

小题2:My computer was _______(break) so I couldn’t read your two e-mails until toady.

小题3: He lay in bed with his eyes closed, __________(listen) to the music over the radio.

小题4:In yesterday’s physics exam, John got better marks than _________(expect).

小题5:By the end of last week, four large bridges __________(build) over the river.

小题6:The question __________(discuss) at the meeting at the moment.

小题7:According to the timetable, the next train for Beijing ________(leave) at 8: 13.

小题8: If you want the job_________(do) before Friday, you’d better come to help us.

小题9: I was about __________(telephone ) him when he entered the room.

小题10:________(ride) a bike helps you keep slim and stay healthy.
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单项选择题

对媒体进行具体的排期要先了解产品的（）、竞争者的广告投放、销售的淡旺季、受众特征等方面讯息，再根据营销计划和广告预算，对广告作一个宏观投放计划（按季节或月份划分）。然后按产品的购买周期和受众对广告的记忆特性来制定具体的排期。

A.品牌效应

B.品牌形象

C.生命周期

D.市场效应
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