Some of the exercises appear to be ________ ones that you have done, but after taking ________

second look, you will find that they are different. [ ]

A. 不填; the  

B. the; the  

C. the; a  

D. the; 不填

（）可在掌握产品、品牌和消费者特征的基础上，通过面谈等方式，寻找消费者最感兴趣或最易于打动消费者并能给消费者以良好品牌印象和企业形象的广告主题。

A.媒体调查

B.广告运动中的事中监测和事后评估

C.广告作品刊播前的测试

D.主题调查