问题 单项选择题

在现代市场竞争中,厂商总用各种手段把竞争对手的顾客争取过来,使其购买本企业的产品,这种做法是( )。

A.市场渗透
B.市场掠夺
C.市场控制
D.市场调节

答案

参考答案:B

解析: 市场渗透是指实现市场逐步扩张的拓展战略。该战略可以通过扩大生产规模、提高生产能力、增加产品功能、改进产品用途、拓宽销售渠道、开发新市场、降低产品成本、集中资源优势等单一策略或组合策略来开展。其战略核心体现在两个方面:利用现有产品开辟新市场实现渗透、向现有市场提供新产品实现渗透。市场控制是指企业为协调同目标市场上顾客间的利益关系,而对顾客行为可能产生的风险进行控制和处理的活动。市场调节是指价值规律自发地调节经济的运行,即供求变化引起价格涨落,调节劳动力和生产资料在各个部门的分配,调节生产和流通。根据定义可排除A、C、D三项。厂商利用各种手段把竞争对手的顾客争取过来,是一种对顾客这一资源的“掠夺”行为。故选B。

单项选择题

As a solo artist, Brightman has sold 26 million albums and two million DVDs in 34 countries. Her musical styles put opera, pop and jazz together. She is popular in the States but not here(Britain) - the image of her and her second husband, Andrew Lloyd Webber (he is much older, she is his muse) seems for ever frozen.

The 47-year-old singer talks about the new album Symphony that came out of a "very dark time", including her decision to give up trying to have children. "People have suggested I could adopt," Brightman says. "But work is central to my life now. And so I am going to put it to one side. After a while not having children becomes the norm and perhaps that might sound alarming, to parents especially, but I have never known anything different. I’m not hurt by not having children. My life and career are incredibly rich. "

Talking about growing up in a large family in Berkhamsted—her father is a property developer who later committed suicide, she says: "I was gifted as a child, and very musical. I seemed to be good at anything to do with the arts. At 5 I understood the music I was dancing to and had an eye for costume. " She first appeared in a West End musical at 11 and hated boarding school.

Brightman led the saucy dance troupe(辣妹三人舞) Hot Gossip and had her first hit with I Lost My Heart to a Starship Trooper in 1978. At 18 she married a music manager called Andrew Graham Stewart. "I was probably in love but I can’t remember. Girls change such a lot between 18 and 22. It didn’t really work out. " In 1981 she was spotted by Lloyd Webber. She became his leading lady in Song and Dance, Requiem and Phantom of the Opera. They married in 1984.

Brightman says she felt hostility "from the beginning. I haven’t tried to understand it. I’ve done very well everywhere else, especially the US, where I now live, I just accept it for what it is. The more you are away from Britain, the more you appreciate it. But I don’t miss it, although I miss my family. Our profession can be uncomfortable but I enjoy what I do. I get on with it. \

What does the author try to say in the last paragraph by quoting Brightman’s words().

A.Brightman has to accept the fact that she is liked in Britain

B.Brightman lives in America but she loves her own country

C.The British coldness towards Brightman led to her hatred to her homeland

D.Brightman was at a loss why she was not welcome in Britain

多项选择题