面对日益激烈的市场竞争，某公司决定采用差别化战略提高其市场竞争优势。以下措施中，有利于该公司实现差别化战略的是( )。
A．公司针对竞争对手“买二赠一”的活动，决定在今年黄金周期间开展产品“买一赠一”活动
B．打破业内惯例，对主机附件实行五年保修
C．与其他企业产品功能趋于复杂化的做法不同，推出功能简单的产品
D．灵活地为客户提供定制产品
E．增加原材料订货量，要求供应商给企业更大的优惠
参考答案：B,C,D
解析： 考察业务层差别化战略内容，依据题意，寻求针对竞争对手的产品差别化，进而吸引广泛顾客的四种差别化途径:提高满意度，产品中得到的性能及用户特色。因此，答案是B、C、D。
Fifty–eight percent of the teachers interviewed in the Association of Teachers and Lecturers (ATL) questionnaire had come across copying among their pupils. Gill Bullen from Itchen College in Southampton, for example, said, "Pieces handed in by two students were identical and significantly better than either of them could have done. Not only that, the essays handed in didn't quite answer the title question I had set". A teacher from Leeds said, "I had one piece of work so bravely cut and pasted that it still contained ads from the web page." Connie Robinson from Stockton Riverside College said, "With less able students it is easy to spot copying as the writing style changes in the middle of the assignment, but with more able students it is sometimes necessary for tutors to carry out Internet research to identify the source of the copy." Mary Bousted, general secretary of the ATL, said," Teachers are struggling under a mountain of cut-and-pasting to spot whether work was the student's own or copy." She called for policies to stop copying, and asked for help from exam boards and the government in providing resources and techniques to detect cheats. But there was another side. "I have found once students clearly understand what copying is, its consequences and how to reference correctly so they can draw on published works, copying becomes less of a problem," said Diana Baker from Emmanuel College, Durham. "I think the majority of students who engage in copying do it more out of ignorance than the desire to cheat. They really want to succeed on their own." 53. The passage mainly wants to tell us ____________.
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