问题 单项选择题

企业设定的目标市场,可以是一个细分市场,也有可能是一系列细分市场。根据所选择的细分市场数目和范围,可以就目标市场选择策略。下列选项中对企业目标市场选择策略归纳有误的是( )。

A.无差异营销策略

B.差异性营销策略

C.集中性营销策略

D.分散性营销策略

答案

参考答案:D

解析: [考点] 目标市场选择策略。经过对细分市场的评估过程之后,企业需要决定如何选择细分市场,选择开拓哪些和多少细分市场作为目标市场。目标市场是指企业决定进入的、具有共同需要或特征的购买者的集合。企业设定的目标市场,可以是一个细分市场,也有可能是一系列细分市场。根据所选择的细分市场数目和范围,可以将目标市场选择策略分为无差异营销、差异性营销和集中性营销三种策略。

选择题
阅读理解

阅读短文,然后根据要求完成任务。

   Do you carry too much on the way to school or home? Don’t worry.Try e-readers (电子阅读器) and say goodbye to your heavy schoolbag.

An e-reader has the memory space to hold hundreds of books.So people want to (A)扔掉沉书包 and read with small, light e-readers.For example,Cushing Academy,a high school in Massachusetts,USA,replaced (替换) most of the 20,000 books in (B) its library last summer.Teachers and students will use e-readers instead.

Most e-readers are thin and weigh less than 500g.They can download (下载) an e-book in 60 seconds.“It’s (C) so easy.You can have a lot of books right at your fingers!” said Meghan Chensusky.

Chinese schoolchildren are also trying e-readers.At the Shanghai World Expo (世博会),an e-schoolbag is now on show.It is a special e-reader.Students can use it to download textbooks from the school servers (服务器).(D)It can also send and receive homework.Some Schools in Beijing and Shanghai have tried this e-schoolbag for a few years.“It’s excellent.I (E)don’t have to carry a heaw schoolbag anymore,”said Xiao Qi,15,Beijing.

New e-readers are not just for reading.They have Wi-Fi and multimedia (无线电视和多媒体).Parents worry that these may hurt their children’s study habits. “I think Wi-Fi is not necessary for kids,”said Zeng Wenwen,43, Beijing.

小题1:将文中划线部分(A)译成英语:________________

小题2:文中划线部分(B)指代的是:________________

小题3:写出文中划线部分(C)和(E)的同义词或近义词:________ ________

小题4:将文中划线部分(D)改写为:Homework can also__________  _________and received through it.

小题5:从文中找出两个修饰或描写e-reader的形容词:________ ________