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An overweight, middle-aged man lies dead on a trolley, with a woman weeping over his body. The
body's cold hand still grasps a half-eaten McDonald's hamburger. American doctors' TV ad features the
image which weakens the slightest of appetites and the line "I was lovin' it".
The hard-hitting US television commercial supported by a Washington-based medical group has angered
McDonald's by taking an unusually direct shot at the world's biggest fast-food chain this week. The line is
a twist on McDonald's long-standing advertising slogan, "I'm lovin' it" and a voice-over intones, "High
cholesterol, high blood pressure, heart attacks. Tonight, make it vegetarian."
The commercial, funded by the Physicians Committee for Responsible Medicine (PCRM), goes further
than most non-profit advertising and has drawn an angry reaction from both the Chicago-based hamburger
multinational and the broader restaurant industry.
The National Restaurant Association criticized it as "irresponsible" and said it was an attempt to scare the
public with a "limited" view of nutrition. A McDonald's spokesman said,"This commercial is unbearable,
misleading and unfair to all consumers. McDonald's trusts our customers to make food and lifestyle choices
that are right for them."
The commercial, to be aired at the beginning in the Washington area but potentially in further US cities,
comes amid an increasingly lively debate in the US about healthy eating. The first lady, Michelle Obama, has
made nutrition a signature issue and is leading a campaign to encourage physical fitness and improved diets-
particularly among American children, a third of whom are overweight.
The economic decline has hardly helped the healthy eating cause. McDonald's has enjoyed a relatively
prosperous financial crisis as diners choose its affordable offerings in place of more expensive high-street
restaurants. Its global profits for the six months to June were up 12% to $ 2.3 billion, powered by sales rises
both in the United States and Britain.
The PCRM's director of nutrition education, Susan Levin, made no apologies for singling out the golden
arches (拱门):"McDonald's is one of the biggest fast-food chains in the world. Its name and its golden arches
are instantly recognizable. We feel we're making a point about all fast food when we talk about McDonald's."
1. The ad-maker makes a change in the McDonald's slogan _____.
A. to warn people of risk of eating fast food
B. to convince people of cause of the death
C. to remind people of the man's preference
D. to accuse McDonald's of the murder
2. The goal of this passage is to tell us that _____.
A. the TV commercial goes too far
B. people enjoy eating fast food for its taste
C. Michelle Obama's campaign doesn't work
D. McDonald's provides unhealthy food
3. The underlined words "the golden arches" in the last paragraph refers to _____.
A. the line
B. the ad
C. McDonald's
D. fast food
4. What is the theme of the passage?
A. A fierce debate about healthy eating
B. McDonald's targeted in US health ad
C. N US health ad advocates healthy life
D. Say goodbye to McDonald's right now
