阅读理解。
By 2010, spending on Internet advertising will account for 10% of total US ad dollars, according to
"The Changing Face of Advertising in the Digital Age" from Parks Associates.
Roughly 21% of Internet users consider Internet advertising to be the most effective ad format. It has
gone beyond traditional media, such as newspapers, magazines, and radio.
Behavioral targeting with a variety of sounds makes the channel attractive. "Because the Internet is an
interactive platform and offers rich consumer usage data, advertisers can improve their ad target ability
and achieve better results," said Parks Associates research analyst Harry Wang.
Due to audience and media fragmentation (分裂), large companies and established brands will move
dollars from TV and other formats to the Web. Anheuser-Busch, Procter & Gamble, Verizon, and Wachovia
have already moved portions of their budgets to online advertising.
"The Internet has changed the standard for the entire world, and traditional media have to respond by
making their media platforms more interactive and results-oriented," said Wang.
The report was compiled (编写) from the findings of an Internet-based survey of 2,084 US consumers
in households with Internet access. The group includes 270 teenagers ages 13 to 17. The report contains
data from Parks Associates' consumer study "Digital Entertainment: Changing Consumer Habits".
1. According to the context, Anheuser-Busch, Procter & Gamble, Verizon, and Wachovia are all the names
of _____.
A. international companies
B. foreign companies
C. large companies or established brands
D. famous established brands
2. Compared with traditional media, what are the biggest advantages of the Internet?
A. The Internet is an interactive platform with a variety of sounds and offers rich consumer usage data.
B. The Internet is available to anybody who are interested in information.
C. Traditional media, such as newspapers, magazines and radios can't reach the latest news to people as
soon as possible.
D. The Internet is changing people's habits.
3. What does the underlined words "account for" in the first paragraph mean?
A. cover up
B. make up
C. count out
D. take up
4. According to the passage, which of the following is NOT true?
A. Traditional media is not popular any more.
B. Internet advertising is increasing now.
C. The Internet is more attractive than traditional media.
D. Internet adverting is the most effective ad format.
