当一个生产企业其产品在销售环节的利润较高时，则扩张的首选战略是( )。
A．一体化战略
B．横向一体化战略
C．后向一体化战略
D．前向一体化战略
参考答案：D
解析： 前向一体化战略的适宜条件：现有销售商难以满足企业的销售需要，企业所在行业的增长潜力较大，企业具备前向一体化所需的资金、人力等，销售环节的利润率较高。本题中销售环节利润较高，因而选择获得分销商或零售商的所有权以加强对销售过程和渠道的控制。
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| Thousands of years ago, human didn't live in towns. Sometimes they would live in caves or build camps (宿营地) in the forest. Only about thirty people 1 in each camp. The men would go hunting while the women and children 2 food from the trees around the camp. All the food was 3 between everyone in the group. Every few weeks they moved to another place to find more food. It was a simple life, but people had to be 4 They had to make everything that they needed, and they had to know a lot about plants and animals. Nowadays most people live in towns and cities, and they work in offices and factories. Life is 5 than in the old days. There are fewer 6 , but there is less excitement. Some people go 7 excitement-sailing round the world, climbing mountains, or exploring caves. Most people look forward to the 8 , a time when they can enjoy a change from their normal life. For some this means going camping. But camping today is 9 from camping in the past. Gas cookers, ready-made food and air-beds mean people can camp much more 10 than they did in the old times. | ||||
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