问题 单项选择题

下列关于目标市场和细分市场关系的说法,正确的是( )。

A.市场细分是目标市场确定的前提

B.目标市场只能是一个细分市场,而不能是多个细分市场

C.选择适合自身的目标市场是市场细分的基础

D.细分市场是银行将要进入并重点开展营销活动的特定的目标市场

答案

参考答案:A

解析: 市场细分是目标市场确定的前提和基础,而选择适合自身的目标市场则是市场细分的目的,所以A选项说法正确,C选项说法错误。目标市场可以是一个细分市场,也可以是多个细分市场,所以B选项说法错误。目标市场是指银行为满足现实或潜在的客户需求,在市场细分基础上确定的将要进入并重点开展营销活动的特定的细分市场,所以D选项说法错误。

阅读理解

A recent research shows that physical activity(体育活动) may help students do better in their classes. The research comes because educators in some countries are reducing time for activities like P.E. class.

Researchers go over the results of fourteen studies. Twelve were from the United States, one from Canada and one from South Africa. The studies appeared between 2009 and 2013. They included more than 55,000 children, aged six to eighteen.

Thomas Singh, one of the researchers, says the studies showed a relationship between physical activity and scores on subjects such as math, English and reading. Ms. Singh offers some possible explanations (解释):

“ There are, first, physiological (生理的) explanations, like more blood flow, and so more oxygen (氧气) to the brain. Being physically active means there are more hormones( 荷尔蒙) produced like endorphins ( 脑内啡). And endorphins make your stress level lower and your mood improved, which means you will perform better in class. Also, students who take part in organized sports learn rules and how to follow them. This could improve their classroom behavior and help them know what they should do.

All in all, the finding tells us that physically active kids are more likely to do better in school. Ms. Singh says schools should consider the finding before they cut physical education programs. 

小题1:What led the researchers to do the studies?

A.Schools’cutting physical activity.

B.Their interest in physical activity.

C.The tests including about 55,000 children.

D.Kids’unsatisfying schooling performance.小题2:How many countries took part in the studies?

A.14.

B.12

C.2.

D.3.小题3:Which of the following is NOT one of the advantages of physical activity according to the passage?

A.Getting more blood flow.

B.Better classroom behavior.

C.Feeling relaxed and refreshed.

D.Greater ability to organize activities.

单项选择题