搜题请搜索小程序“爱下问搜题”
问题 单项选择题

公共关系工作的一般程序是( )。

A．公关调查—公关实施—公关策划—公关检测
B．公关调查—公关策划—公关实施—公关检测
C．公关策划—公关调查—公关实施—公关检测
D．公关策划—公关检测—公关调查—公关实施

答案

参考答案：B

填空题

963400000读作______，改写成以“万”作单位的数是______万，省略亿位后面的尾数约是______．
查看答案
单项选择题

A well-known former quarterback is probably very adept at analyzing the relative strengths of football teams. However, efforts by television advertisers to suggest that the quarterback is an expert on pantyhose or popcorn poppers should arouse skepticism among viewers. The same response should result when a popular television actor, who is frequently cast in the role of a doctor, appears in a commercial to endorse a brand of decaffeinated coffee. His views on televisior acting would deserve attention since he has had considerable experience in that field, but viewers have every right to doubt his authority in coffee advertisements.
Which one of the following is a presupposition essential to the reasoning in the passage above

A．The strength of authoritative evidence as legitimate proof is closely related to the authority’s degree of expertness in the area in question.

B．Practical experience counts for more than academic training in assessing the competence of authorities.

C．The only kind of evidence being used in many television commercials is appeal to authority.

D．The viewing audience is not sufficiently capable of evaluating authoritative appeals in advertisements.

E．(E) Television viewers will somehow mentally transfer the credibility of celebrities in one area of expertise to another represented by the product being advertised.
查看答案