问题 单项选择题

如果公司在一个非常大的市场上销售日用品,会采取哪种经营战略

A.弹性战略。
B.质量战略。
C.服务战略。
D.成本战略。

答案

参考答案:D

解析:
A.不正确,因为弹性战略是提供许多不同产品的战略。
B.不正确,因为质量战略用于基于产品质量或者过程质量的竞争。
C.不正确,因为在销售日用品时,服务并不是一个主要问题。
D.正确。经营战略形成使用组织资源达到战略目标的长期规划。当组织是一个低成本的生产者时,成本战略是成功的。但是,产品(比如日用品)在某些情况下可能是无差异的,市场非常大,并且由于销售量可能会非常大使得竞争异常激烈。

阅读理解

阅读理解。

     There was an old pear tree in a man's garden. In the past,  the  tree  fruited  every  year, so the man

would  get  many  pears. But  now, the tree got old. There  were  no more  pears  for  the man. So the

ungrateful man decided to cut the tree down. When he walked toward the tree with an axe in his hand,

the tree said to him, "Please don't cut me down. I have borne so many pears for you in the past years.

Now I will die soon. I only have a short time to live. Please don't kill a dying tree that has done so much

for you."

     "I'm sorry. I have to do so," the man said, "because I need wood to make a chair." Then he began to

wave his axe. At that moment, a bird in the old tree shouted at him, "Don't cut it down! Every time you

go out and your wife feels lonely, she will come out to the garden and sit under the tree to enjoy its cool

shade, and I sing songs to make her happy. We give much pleasure to  your  wife  when  you  are away

from home."

     The man didn't listen to the bird and drove it away. Just when he was about to cut the tree, some

bees flew out of it and said, "Listen! If you agree not to kill this tree, we will give you delicious honey

every day. Would you please leave the tree with us?"

     The man got moved. He said, "You are so kind to the tree, although it has become old. Now I see

that I shouldn't cut it down. It has done so much for me and my wife. Let the tree stay here, and let the

bird continue its songs here." With these words, the man left. And the old tree lived there to its last day.

1. Which can be the best title of the story?

A. The Singing Bird          

B. The Man's Wife

C. The Old Tree            

D. The King Bees

2. The most important reason for the man to cut down the tree isn't that the man couldn't get any pears

from it, is it?

A. No, it isn't.                          

B. Yes, it isn't.

C. No, it is.                            

D. Yes, it is.

3. What made his wife happy when the man was not at home?

A. The tree and its shade.            

B. The tree and the bird.

C. The bird and its songs.            

D. The bees and their honey.

4. In the story, the underlined word "continue" means ______.

A. start                            

B. go on

C. take                            

D. speak again

5. What can we learn from the story?

A. People should never be ungrateful.            

B. Good wood comes from pear trees.

C. Old people are kind and friendly.            

D. Birds and bees are always helpful.

单项选择题