问题 阅读理解
阅读理解。
       Think of life in a desert: no food or water, only strong sun and heavy wind full of sand. You'd die of
thirst while waiting for a passing plane that never comes.
        But don't dismiss the thought as a nightmare (噩梦). Your hometown could become a desert if nothing
is done to prevent it.
        Deserts are eating land at high speed. In China, desertification (沙漠化) has affected 2,622,000 square
kilometres, equal to 14 Guangdong Provinces, mostly in the North. Deserts are advancing at a pace of 2,460
kilometres per year.
       According to the UN, one-third of the planet's land surface, with one billion people, has become desert.
Africa, Asia and Latin America have the driest land in danger of desertification.
        Recognizing the threat (威胁) to human beings, the United Nations has named 2006 the International
Year of Deserts and Desertification.
        It wants to increase public awareness (关注) of advancing deserts. Activities include a film festival in
Rome with films on life in unproductive (贫瘠的) lands. Meetings will discuss international cooperation, such
as planting trees and changing agricultural practices.
        Desertification takes place where rain is little and the climate hot. But human activities are the biggest
cause. Land turns into desert when the soil is over-farmed and too many animals eat up plants. To make
money, people also cut down trees that hold the soil. Desertification brings serious problems. From 1991 to
2000, droughts (干旱) killed over 280,000 people worldwide. When land becomes useless, there's a big loss
in food production.     
        Dust from deserts is blown into cities around the world. Each spring, Beijing is at risk of yellow dust
from the Gobi Desert. Dust from Africa reaches cities in the US and Europe, leading to illnesses and
worsening environments.
1. Which of the following is Not mentioned in the passage?
[ ]
A. The bad influences of deserts.
B. How serious desertification is.
C. What makes land turn into desert.
D. The ways to change deserts into farms.
2. The purpose of writing the first paragraph is to _______.
[ ]

A. serve as a picture of a large desert
B. show how important water is to humans
C. draw your attention to the problem of desertification
D. show how much is needed to be done to change deserts

3. We can know from the passage that _______.
[ ]
A. deserts can be easily seen in both hot and dry places
B. one third of the area in Africa has become desert
C. the UN has made many films on desertification in 2006
D. dealing with desertification needs world-wide cooperation
答案

1. D   2. C   3. D

多项选择题 案例分析题
问答题

由于全球金融危机,电腑制造行业进行了行业内的分析,统计数据表明,该行业内市场占有率前五名的企业为A、B、C、D、E,市场占有率分别为29%、25%、21%、15%和10%。其中E公司为了制订自身的发展战略,采用著名的五力模型对行业的竞争结构进行了分析,其分析的内容如下:
首先,电脑制造行业属于技术和资本双重密集型的行业,其竞争者既包括国外的著名品牌也包括国内的著名品牌,行业的新进入者也来自国内、国外两个方面,对于国外的进入者,政府制定了一系列的政策对该行业进行保护,但由于中国国内市场巨大,新进入者不断增加;其次在现有的行业竞争者中,各个企业所提供的产品差异性越来越小,顾客在购买时选择也变得越来越多;再次,电脑制造行业更新换代极快,市场上出现了更高性能的同类产品,新产品的价格略高于市场上已有的传统产品;最后,E公司的产品的原料供应商集中在少数几家,而且这些原材料并没有替代品。
E公司的管理层不仅运用五力模型对自身进行分析,还对其内部和外部因素进行了分析:E公司认识到,当前状况下自身具有强大的研发能力,这是电脑制造行业最关键的竞争力,这种能力与其先进的生产设备的支持是分不开的。E公司现有的产品在市场上认可度很好,性能和质量都处于上游水平。目前,对于高科技行业政府有着相当的政策扶持,也为其提供了宽松的金融环境,这些都为电脑制造业的不断前进和发展增加了动力。
但是,虽然整体来看E公司的发展良好,但其管理层仍清醒认识到目前公司内部管理上的不完善,很多内部政策实施不利造成员工的积极性有所懈怠,更因其销售渠道的问题,导致产品造成一定程度的积压,销售的不利转而在财务上体现为流动资金的紧张。由于原材料只由少数几家供应商提供,现在由于某些问题,一些供应商不再提供原材料,而购买商也不断拖延货款,E公司管理层十分苦恼。
要求:

指出E公司应选择何种战略。