问题 问答题 简答题

自然史和人类史的关系?

答案

参考答案:

(1)两者的共性:①一度性;②客观性。

(2)两者的差异:①对象不同:自然史以自然界的物质及其变化过程为研究对象;人类史是以社会中的人、人群的活动为研究对象。②产生的时间、变化的速度各不相同:自然界约有46亿年的历史,生物的历史也有30多亿年,且自然界的变化缓慢;人类的历史只有300万年左右,农业起源于1万年左右,人类最早的文明只有5500多年,且人类史的变化相对较快。③产生的途径和其中存在的规律不同:自然史是一种没有意识的存在,因此,自然历史的规律都不存在主体的选择规律;人类史是人类创造的结果。

因此,人类历史的规律往往不能简单地用因果关系来表达,而是要充分考虑到各种因素及其相互关系的方向。

单项选择题 案例分析题
阅读理解

阅读理解。

     A new retail (零售) phenomenon-SampleTrend from Japan which allows customers to walk away

with free products is to launch in Britain. From tomorrow, visitors to SampleTrend's central London

store can try anything on its shelves, and all of the products can be taken home without charge. For a

nominal (象征性的) annual membership fee of £60, users are free to enter the shop once a month

and help themselves to no less than £250 worth of goods every year. The only requirement is that

shoppers are asked to complete a simple questionnaire about each product they try.

     Known as "try-vertising" (体验式广告), the concept allows manufacturers to test products and

receive consumer feedback (反馈.) before launching onto the open market. It is already popular in

Japan and now aims to promote the broken UK retail industry.

     According to new figures, stores are facing a Christmas crisis with the weakest trading for six

months. Michael Ghosh, the founder behind SampleTrend, said. "The concept behind SampleTrend

is unique in the UK. It allows shoppers the opportunity to walk away with a number of real, full-size

products of their choosing without handing over a penny."

     The concept of try-vertising is simple but effective. Businesses across all sectors, from cosmetic (化

妆品) manufacturers to drink makers, place new products on the shelves at SampleTrend and wait for

consumers to try them out. Customers complete a short 10-point questionnaire about the product, and

the feedback they provide is used to make any last-minute adjustment before the product is brought

officially to market. The SampleTrend store houses everything including cosmetics, food and drink, and

household goods.

     Ghosh, the former advertising and sales director for Disney Europe, said such feedback may also

build brand loyalty from the beginning-a particularly appealing prospect for new businesses.

1. What do we know from the passage about SampleTrend?

A. It appears in Britain first.

B. It is unacceptable in Japan.

C. Its products are totally free for people.

D. Shoppers in it must complete a related questionnaire.

2. Which of the following is NOT true about try-vertising?

A. Manufacturers can receive consumer feedback.

B. Manufacturers can test their products.

C. It can transform the economy of UK.

D. It is simple but effective.

3. The most obvious feature of goods at SampleTrend is ______.

A. cheap price      

B. newly produced      

C. high quality      

D. strangely designed

4. What is Ghosh's attitude toward SampleTrend?

A. Positive.      

B. Negative.            

C. Doubtful.        

D. Uninterested.