问题 问答题 简答题

CI有那几个特点?

答案

参考答案:

(1)将企业的管理,营销,公关与广告提升为贯彻落实企业经营理念与经营哲学的具体行动

(2)CI计划的职责划分不旦是广告宣传部门的事,而是由企业首脑亲自把握,动员整个企业所有部门全员参与,人人有责

(3)CI计划的企业情报传达对象,不单是消费者,同时也是指向企业内部员工,社会大众及相关企业

(4)CI计划的企业情报传达媒体,部但是大众传播媒体,而且要近最大限度的运用企业内外所有的传播资源

(5)作为一套系统,完整,严密的企业形象传播方案,CI计划不是短期的即兴作业,而是企业长期的战略规划,是需要定期督导与有效监控的系统工程。

完形填空

第四节 完形填空(共20小题;每小题1.5分,满分30分)

阅读下面短文,从短文后各题的A、B、C、D四个选项中,选出适合填入对应空白处的最佳选项。并在答题卡上将该选项涂黑。

September 4 was my first day at Phillips Academy, my new school. It was also my 18th birthday.

I received a warm   26    from my host family--- the Steins. Gena was my host mum, and her daughter Lily would also be a new  27   at Phillips. They took me to the school and      28   me around the campus.

On our way to my dorm (学生宿舍), we saw a truck delivering a student’s  29  to her room. Many students at the school were very rich, and they would fill their dorms with decorations(装饰物). But I was  30   not to because I thought it was a   31   of time and money.

I had a single room, which was about the   32   of a Chinese college dorm --- the ones which usually hold six people.  33  she helped carry my bags, Lily asked me, “What’s your favorite  34  ,Teresa?” I thought for a moment before answering, “Orange.” I didn’t know why she had asked the question.

We   35  an introduction meeting after dinner.  36   of the students were native English speakers, so I felt a little   37  .  I returned to my room after the   38  , tired and wanted to go to bed after a (n)   39  day.

When I opened my door, I found a big    40  .The bed was perfectly made with blankets and an orange sunflower pillow. On the    41   was a sunflower-pattern mat(地垫,垫子)while a colorful lamp    42  beside the bed.

I opened my mouth,   43   .  How beautiful!

There was also a  44   card. I touched the little pillow on the bed as I read the card. A warm current (暖流) rushed through my   45   .

26. A. heart           B. card                  C. service                     D. welcome

27. A. student       B. teacher                    C. citizen               D. visitor

28. A. walked               B. introduced         C. showed             D. invited

29. A. bag             B. newspaper         C. letters               D. money

30. A. warned       B. forced                     C. determined        D. supposed

31. A. matter         B. waste                C. show                 D. use

32. A. design         B. size                   C. pattern                     D. example

33. A. As               B. Though             C. Because             D. While

34. A. fruit            B. weather             C. food                 D. color

35. A. organized     B. planned             C. attended            D. opened

36. A. All              B. Most                 C. Some                D. Few

37. A. pleased       B. nervous            C. angry                D. afraid

38. A. dinner         B. class                C. meeting             D. party

39. A. exciting       B. surprising         C. tired             D. interested

40. A. secret          B. joke                  C. warmth          D. surprise

41. A. wall            B. desk                  C. floor            D. ground

42. A. stood           B. lay                C. appeared        D. hanged

43. A. frightened    B. moved                     C. satisfied         D. understood

44. A. post             B. birthday            C. name            D. festival

45. A. mind         B. head                C. face               D. body

单项选择题