问题 名词解释

电视节目策划

答案

参考答案:是电视节目生产、制作、传播过程中极为重要的环节,近年来已经成为电视业界最为活跃的部分。所谓电视节目策划,就是策划者遵照电视节目生产和运作规律,对电视节目的选题立意、彩拍制作、播出销售等生产和运作过程进行总体筹划和论证并形成具有指导性的文案的一种电视行为。胡智峰在他的著作中把落脚点放在了电视策划的“智力支持”上。“通过对媒介信息的大量掌握,推测电视发展大趋势,分析电视媒体的生存处境,有针对性地为某种电视行为在宗旨、目标、对象、定位、战略、策略、方式、方法以及人力、财力、物力的配置,和未来开发的渠道与潜力,效益、效果的评估观测等进行科学行为提供宝贵的智力支持。”

单项选择题
阅读理解

阅读理解。

     Without most people realizing it, there has been a revolution in office work over the last ten years.

Before that time, large computers were only used by large, rich companies that could afford the

investment. With the advancement of technology, small computers have come into the market, which

are capable of doing the work that used to be done by much larger and expensive computers, so now

most smaller companies can use them.

     The main development in small computers has been in the field of word processors (处理器) , or

WPS as they are often called. 40% of British offices are now estimated to have a word processor and

this percentage is growing fast.

     There are many advantages in using a word processor for both secretary and manager. The secretary

is freed from a lot of daily work, such as re-typing letters and storing papers. He or she can use this time

to do other more interesting work for the boss. From a manager's point of view, secretarial time is being

made better use of and money can be saved by doing daily jobs automatically outside office hours.

     But is it all good? If a lot of daily secretarial work can be done automatically, surely this will mean that

fewer secretaries will be needed. Another worry is the increasing medical problems related to work with

visual display units (显示器). The case of a slow loss of sight among people using word processors

seems to have risen greatly. It is also feared that if a woman works at a VDU for long hours, the unborn

child in her body might be killed. Safety screens to put over a VDU have been invented but few

companies in England bother to buy them.                                                                                  

     Whatever the arguments for and against word processors are, they are a key feature of this revolution

in office practice.

1. Ten years ago, smaller companies did not use large computers because ________.

A. these companies had not enough money to buy such expensive computers

B. these computers could not do the work that small computers can do today

C. these computers did not come into the market

D. these companies did not need to use this new technology

2. According to the writer, the main feature of the revolution in office work over the last ten years is_____.

A. the saving of time and money

B. the use of computers in small companies

C. the wide use of word processors

D. the decreasing number of secretaries

3. It is implied but not directly stated in the passage that with the use of word processors ________.

A. some secretaries will lose their jobs  

B. daily jobs can be done automatically outside office hours

C. medical problems related to work with a VDU have increased greatly

D. the British companies will make less money

4. Which of the following statements is NOT true?

A. There are both advantages and disadvantages in using a word processor.

B. The British companies care much for the health of the people using word processors.

C. The technology in the field of computers has been greatly advanced over  the last ten years.

D. Using word processors, secretaries can get more time to do more  interesting work for their bosses.

5. It can be concluded from the passage that ________.

A. safety screens are of poor quality      

B. working at a VDU for a long time is good for one's health

C. more and more British offices will use word processors

D. British companies will need fewer and fewer managers