问题 名词解释

电视节目策划

答案

参考答案:是电视节目生产、制作、传播过程中极为重要的环节,近年来已经成为电视业界最为活跃的部分。所谓电视节目策划,就是策划者遵照电视节目生产和运作规律,对电视节目的选题立意、彩拍制作、播出销售等生产和运作过程进行总体筹划和论证并形成具有指导性的文案的一种电视行为。胡智峰在他的著作中把落脚点放在了电视策划的“智力支持”上。“通过对媒介信息的大量掌握,推测电视发展大趋势,分析电视媒体的生存处境,有针对性地为某种电视行为在宗旨、目标、对象、定位、战略、策略、方式、方法以及人力、财力、物力的配置,和未来开发的渠道与潜力,效益、效果的评估观测等进行科学行为提供宝贵的智力支持。”

选择题
单项选择题

Although there are many skillful Braille readers, thousands of other blind people find it difficult to learn that system. They are thereby shut (1) from the world of books and newspapers, having to (2) on friends to read aloud to them.

A young scientist named Raymond Kurzweil has now designed a computer which is a major (3) in providing aid to the (4) .His machine, Cyclops, has a camera that (5) any page, interprets the print into sounds, and then delivers them orally in a robot-like (6) through a speaker. By pressing the appropriate buttons (7) Cyclops’s keyboard, a blind person can "read" any (8) document in the English language.

This remarkable invention represents a tremendous (9) forward in the education of the handicapped. At present, Cyclops costs $ 50,000. (10) , Mr. Kurzweil and his associates are preparing a smaller (11) improved version that will sell (12) less than half that price. Within a few years, Kurzweil (13) the price range will be low enough for every school and library to (14) one. Michael Hingson, Director of the National Federation for the Blind, hopes that (15) will be able to buy home (16) of Cyclops for the price of a good television set.

Mr. Hingson’s organization purchased five machines and is now testing them in Maryland, Colorado, Iowa, California, and New York. Blind people have been (17) in those tests, making lots of (18) suggestions to the engineers who helped to produce Cyclops.

"This is the first time that blind people have ever done individual studies (19) a product was put on the market," Hingson said. "Most manufacturers believed that having the blind help the blind was like telling disabled people to teach other disabled people. In that (20) , the manufacturers have been the blind ones.

4()

A.paralyzed

B.uneducated

C.invisible

D.sightless