问题 问答题 简答题

简述伯洛对传播过程的见解。

答案

参考答案:

(1)伯洛认为传播是一个动态的过程,无始无终,没有界限;传播过程是一组复杂的结构,应将其中的多元关系作为研究的基本单位;传播过程的本质是变动,即各种关系的相互影响和变化。

(2)伯洛还提出略称为“S-M-C-R”(即“讯息来源一讯息一渠道一受者”)的传播过程模式,以修正以往的众多过程模式。

阅读理解

      I will tell you the story of the ant and the grasshopper (蝗虫). It is a cold winter's day and an ant is

bringing out some grains of corn (谷粒). He gathered (收集)them in the summer. He wants to dry them.

The grasshopper is hungry. He sees the ant and says, "Give me a few grains corn; I am dying of hunger

(饿死). "   

     "But, "says the ant, "what did you do in the summer? Didn't you store up(贮藏)some corn? "    

     "No, "says the grasshopper, "I was too busy. "    

     "What did you do? "asks the ant.     

     "I sang all day, "answers the grasshopper.    

     "If you sang all summer, "says the ant, "you can dance all winter. "

1. The ant dries the grains of corn _______.   

A. in the summer

B. in the winter     

C. on weekdays

D. when he is hungry   

2. The grasshopper is very hungry because he only ________ in the summer.     

A. danced

B. dried the grains     

C. stored up corn

D. sang  

3. The ant gave the grasshopper ________.   

A. some grains of corn

B. something to eat     

C. nothing

D. some rice   

4. The title (题目)of the story may be _______.     

A. The Ant and the Grasshopper     

B. The Ant Sings and Dances     

C. The Busy Ant and the Happy Grasshopper     

D. Store up Some Corn and You'll Be Hungry   

5. From the story we can know ________.     

A. the ant is our good friend     

B. we must think before we do anything     

C. people must help others     

D. we must work hard for a good life

单项选择题