问题 问答题 简答题

简述商品陈列的规格化的主要内容。

答案

参考答案:

(1)商品标签向正面,可使顾客一目了然,方便拿取,也是一种最基本的陈列方式。

(2)安全及安定性的陈列,可使开架式的店场无商品自动崩落的危险,尤其是最上层的商品,最上层的陈列高度必须统一。

(3)商品的纵向陈列:也就是所谓的垂直陈列,眼睛上下移动比左右移动更加自在及方便,也可避免顾客不看陈列的商品。

(4)保持商品的高度,灵活地整理货架,可使陈列更富变化,并有平衡感。保持门店清洁,并注意卫生。

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