问题 问答题 案例分析题

审核员在成品车间审核时,发现A产品装配后直接包装出厂、检验员一般不作检查.就问检验员,检验员说:按照合同这批产品全部由顾客验收,对不合格的产品顾客当场拒收,因此没有必要再制定产品接收准则并实施检验。

答案

参考答案:

不符合GB/T19001—2008标准:7.1“在对产品实现进行策划时,组织应确定以下方面的适当内容:C.产品所要求的验证、确认、监视、检验和试验活动,以及产品接收准则;”

不符合事实:在装配车间发现H223型产品装配后没有经过质检员的检验就直接进行了包装,该产品是按顾客提供的图纸和工艺文件生产的,组织没有制订这种产品的检验规程。”

单项选择题 B1型题
填空题


In the following passage, there are 25 blanks representing words that are missing from the context. You are to put back in each of the blanks the missing word. Write your answers on the ANSWER SHEET. The time for this section is 25 minutes.
Some consumer researchers distinguish (1) "rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" (2) the traditional economic sense that assumes (3) consumers behave rationally when they carefully consider all alternatives (4) choose those that give them the greatest utility (i.e., satisfaction). (5) a marketing context, the term "rationality" implies that the consumer selects goods based (6) totally objective criteria, such (7) size, weight, price, and so on. "Emotional" motives imply the selection of goods (8) to personal or subjective criteria—the desire (9) individuality, pride, fear, affection or status.
The assumption underlying this distinction is (10) subjective or emotional criteria do not maximize utility or satisfaction. (11) , it is reasonable to assume that consumers always attempt to select alternatives that, (12) their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based (13) the individual’s own needs as (14) as on past behavioral, social, and learning experiences. What may appear (15) irrational to an outside observer may be perfectly rational (16) the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. (17) behavior did not appear rational to the person who undertakes it (18) the time that it is undertaken, obviously he or she would not do it. (19) the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far (20) to suggest that emphasis (21) "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously (22) maximize their gains and minimize their losses; that they act not (23) subconscious drives but from rational preferences, (24) what they perceive to be (25) their own best interests.