问题 问答题 简答题

简述社会文化消费心理的表现。

答案

参考答案:1.民族文化的再现心理。消费者由于所属的民族不同,因而民族意识不同,表现在消费活动中,其心理表现受民族的潜意识制约很深,凡是本民族、本社会不允许的消费动机及欲求,都会约束其购买行为。

2.“伟人效应”与消费文化心理。世界上有影响的学者、领袖、科学家、哲学家、宗教创始人等,其思想、行为、发现、发明一旦被众人认同就会产生“伟人效应”。对消费意识的形成,具有深刻的影响。

3.群体行为规范与消费文化心理人总是在群体中生活,任何一个群体对消费者心理及行为的形成都具有多方面的影响,促使其消费心理及行为改变,向相关群体靠拢。(在群体中个人拥有的身份和角色不同,因而消费文化心理不同;参照群体性质不同,对消费文化心理的影响不同;群体的规范压力影响消费心理;相关群体信息沟通影响消费心理)

阅读理解

The American newspaper has been around for about three hundred years. In 1721, the printer James Franklin, Benjamin’s older brother, started the New England Courant, and that was what we might recognize today as a real newspaper. He filled his paper with stories of adventure, articles on art, on famous people, and on all sorts of political subjects.

Three centuries after the appearance of Franklin’s Courant, few believe that newspapers in their present printed from will remain alive for long. Newspaper companies are losing advertisers(广告商),readers, market value, and in some cases, their sense of purpose at a speed that would not have been imaginable just several years ago. The chief editor(主编) of the Times said recently, “At places where they gather, editors ask one another, ‘How are you?’, as if they have just come out of the hospital or a lost law case.” An article about the newspaper appeared on the website of the Guandian, under the headline “NOT DEAD YET.”

Perhaps not, but the rise of the Internet, which has made the daily newspaper look slow and out of step with the world, has brought about a real sense of death. Some American newspapers have lost 42% of their market value in the past three years. The New York Times Company has seen its stock(股票) drop by 54% since the end of 2004, with much of the loss coming in the past year. A manager at Deutsche Bank suggested that stock-holders sell off their Times stock. The Washington Post Company has prevented the trouble only by changing part of its business to education; its testing and test-preparation service now brings in at least half the company’s income.

小题1:What can we learn about the New England Courant?

A.It is mainly about the stock market.

B.It marks the beginning of the American newspaper.

C.It remains a successful newspaper in America.

D.It carries articles by political leaders.小题2:What can we infer about the newspaper editors?

A.They often accept readers’ suggestions.

B.They care a lot about each other’s health.

C.They stop doing business with advertisers.

D.They face great difficulties in their business.小题3:Which of the following found a new way for its development?

A.The Washington Post.

B.The Guardian.

C.The New York Times.

D.New England Courant.小题4:How does the author seem to feel about the future of newspapers?

A.Satisfied.

B.Hopeful.

C.Worried.

D.Surprised.

单项选择题