问题 名词解释

发行螺旋

答案

参考答案:通过发行亏损,扩大发行量,进而扩大报纸的权威性和渗透力,从而吸引更多的广告来源,通过出卖广告版面,补偿报纸发行,并实现报纸利润。国外的报业经营研究者把报业的这种发行与广告的互动关系称为“发行螺旋”。

阅读理解

“Who needs a shopping mall (购物中心)if you have Taobao?”says Wang Lin,28,a writer in Beijing.

Taobao, China’s largest online shopping site (网上购物网站),has become an important part of Wang Lin’s life. She spends lots of money on Taobao.

A growing number of Chinese Internet users like Wang have found the joys of online shopping .Most online shoppers are students or young workers .More women shop on line then men. Clothing and home-use products(产品)are the most popular on line.

It was reported that more than 250 billion(十亿)Yuan was spent on online shopping last year,80% through Taobao.

Taobao means “looking for treasure” in Chinese. People can find almost everything they need on Taobao, from clothes to books, from candies to DVD players.

You may question the security of online shopping ,Wang Lin said, “”It’s very safe and convenient ( 便利的).Unless you receive the products from the sellers and are satisfied with them, the shop owner will not get the money .You can also get your money back if you want to return the products.”

小题1:What are the most popular online?

A. Candles and DVD players

B. Clothes and books.

C. Clothing and home-use products.

小题2:Taobao is ____________.

A. a shopping mall

B. an online shopper

C. an online shopping site

小题3:What does the underlined word “security” mean?

A.质量    B安全   C 信誉

小题4:Which is the best title(标题)of the passage?

A. Wang Lin’s life.

B. Online shopping in China.

C. Shopping on line is not safe.

单项选择题