问题 问答题 简答题

简述意见领袖的基本特征。

答案

参考答案:

意见领袖具有以下基本特征:

(1)与被影响者处于平等关系而非上下级关系。意见领袖是我们生活中所熟悉的人,如亲友、邻居、同事等。

(2)意见领袖并不集中于特定的群体或阶层,而是均匀地分布在社会上任何群体和阶层中。

(3)意见领袖的影响力一般分为“单一型”和“综合型”。

(4)意见领袖社交范围广,拥有较多的信息渠道,对大众传播的接触频度高、接触量大。

填空题
阅读理解

Even if he is not the most liked comedian in China today, his popularity certainly has risen the fastest within the last two months.

He's "Little Shenyang", who came into national fame overnight after his appearance on CCTV's Spring Festival Gala. With his funny cross-dressing, unique northeastern accent and superb imitative(模仿的) skills, Little Shenyang has obvious talent to support his rise to fame.

Hundreds of video clips of his shows have been posted on YouTube and other online video sites, and his performance fees reportedly grew 50-fold in just a few weeks. He has, at the same time, become one of the most controversial of entertainers.

Many have doubted his artistic potential, pointing out that his shows were repetitive and lacked creativity, a key to continued comedic success. Others belittle (轻视) the style of humor, saying it's too crude and appeals only to less-educated people. His defenders were just as up in arms. Many media commentators and bloggers said that his quick rise to star proved the broad appeal of his art form. He became a national champion not because of his "northeastern hick(乡巴佬)" humor, they argued, but because he represented something new on TV, something with a grassroots feel that appealed to millions of ordinary people.

Now, does Little Shenyang really deserve his star status?

小题1: Some people belittle Little Shenyang’s humor because _________. 

A.He represents something with a grassroots feel.

B.The style of humor lacked creativity.

C.He speaks with a northeast accent.

D.He became famous overnight.小题2:What’s the secret of Little Shenyang’s success?                 

A.His funny cross-dressing.

B.His unique accent

C.His super imitative skills

D.All of the above小题3:From the passage, we can infer that _________.                

A.Little Shenyang is the most popular comedian in China.

B.Few people like Little Shenyang’s performance.

C.Little Shenyang earns a lot of money now.

D.The author thinks little of Little Shenyang.