问题 问答题 论述题

试述出版物单体企业化相比,连锁经营企业进货方式的特点。

答案

参考答案:

1.从个体进货转变为群体进货。单体企业的进货基本是以个体进货为主,其进货决策高度集中于进货部门和进货人员等少数人员身上,很容易导致进货决策失误。连锁经营企业进货量大,风险也大,决策难度增加,进货从个体行为转变为群体行为,对进货进程的重大事项实行民主讨论,集体决策,透明度增加。

2.从分散进货转变为集中进货。统一了供货商的选择标准;统一了进货的条件(折扣、购销形式、结算方式等);统一了投放市场的时机;统一了退、换货的标准。

3.从综合管理转向专业管理。一般来说,进货量越大,进货的专业化程度就越高,单一门市的进货人员一般是以综合性为主,内部分工不细。连锁经营企业,实行专业化分工,建有完善的专业进货机制。

4.从随意进货转向程度进货。单体企业的进货方式随意性很大,连锁经营企业实行程序化进货,一方面提高了进货工作的透明度,另一方面提高了进货的效率。

5.从出版物进货上升到战略进货。单体企业的进货往往是就出版物本身的进货。连锁经营企业进货具有全局观,建立起进货的战略地位,也就是它关注的是进货的综合效益,注重创意性进货,注意发挥进货拉动销售的主观能动性。

阅读理解

The clothes you wear. The food you eat. The color of your bedroom walls. Where you go and how you get there. The people you hang around with. What time you go to bed. What do these things have in common, you’re asking? They’re just a few examples of the many hundreds of things that your parents controlled for you when you were a child.

As a kid, you didn’t have a say in everything; your parents made decisions about everything from the cereal you ate in the morning to the pajamas you wore at night. And it’s a good thing, too—kids need this kind of protection on their own.

But finally, kids grow up and become teens. And part of being a teen is developing your own identity—one that is separate from your parents’. But as you change and grow into this new person who makes his own decisions, your parents have a difficult time adjusting(调整).

In many families, it is this adjustment that can cause a lot of fighting between teens and parents. And issues like the type of friends you have or your attitudes to partying can cause bigger arguments, because your parents still always want to protect you and keep you safe, no matter how old you are.

The good news about fighting with your parents get more comfortable with the idea that their teen has a right to certain opinions. It can take several years for parents and teens to adjust to their new roles, though. In the meantime, focus on communicating with your parents.

Sometimes this can feel impossible—like they just don’t see your point of view and never will. But talking and expressing your opinions can help you gain more respect from your parents.

Keep in mind, too, that your parents were teens once and that in most cases, they can relate to what you’re going through.

小题1:In the first two paragraphs, the writer________.

A.complains that parents control kids too much.

B.proves that kids have no right to give their opinions.

C.describes how carefully parents look after kids

D.explains that it is necessary for parents to control kids小题2:A lot of fighting breaks out between teens and parents because________.

A.parents aren’t used to losing control of kids

B.teens like to have everything decided

C.parents blame teens for not respecting them

D.teens are eager to develop their own identity小题3:In the opinions of the writer, parents control teens in order to ________.

A.prevent them from having their own ideas

B.protect them from being hurt

C.make them respect parents in family

D.make sure that children have a good future.小题4:The underlined word “this” in paragraph 6 may refer to “________”.

A.arguing with friends

B.fighting with your parents

C.communicating with parents

D.adjusting to new roles小题5:What might be the most suitable title for the passage?

A.What do parents control their children for?

B.How parents take are of children?

C.How to get rid of your parents’ control?

D.Why do I fight with parents so much?

单项选择题 案例分析题