所谓声誉，实际上是企业利益相关者对企业过去在市场交易中的表现的评价。声誉良好的企业，意味着在与利益相关者交易的历史中，扮演着可以信赖的伙伴角色。个人或者组织选择自己的交易对象，（）。因此，那些有着良好信用记录的企业，将更多地获得利益相关方的青睐，而且彼此的交易更倾向于继续发展下去，而不是“一锤子买卖”。

It was Christmas Day．Tina was alone in the great city house．Her parents went to the hospital because their oldest boy was ill．

"What a boring Christmas!" Tina thought to herself． At that moment，she  小题1: music in the street． She ran to the window and saw a little boy  小题2:．He was singing and beating a drum．Tina saw that he wore no 小题3:．

"Are you cold?" asked Tina．

The little boy smiled，but she couldn't hear 小题4:   he said．So she told him to come in． He was a little nervous，but the carpet (地毯) felt warm to 小题5:  poor feet．He told Tina that his name was Guido．And he was  小题6: poor that he had to go singing from house to house for some money to buy his dinner．

"My mama is away，and I am   小题7:a sad Christmas．But I'll try to make it nice 小题8: you，" said Tina．They played games and Guido sang to her．Then they had a big dinner． Guido was very happy．

That night，Tina told her mother， " Now I know something．Whenever you 小题9: sad and lonely，find somebody  小题10: and lonelier than yourself and cheer them up．It will make you feel all right． "