阅读理解。
Every day, we can see ads all around us. Some are in English, others are in Chinese. Look at your own
bags and clothes. Often bags and clothes show the name of the company that made them. This is a popular
form (形式). A special picture or symbol called logo (标识) is sometimes used. Logos appear on many
products. They are popular because when you see a logo, it is difficult to forget that product or company.
All ads are designed to make people buy a product. It is common to see ads on TV and hear them on radio.
Most ads are very short. Sometimes the advertisers ( 广告人) use a short sentence that is easy for people
to say and remember. Li Ning, for example, has a simple sentence that is used all over China, "Everything is
possible". Ads also use funny situations sometimes. An ad for a kind of ice cream, for example, might show
a group of young people who are having fun. The young people are all eating the ice cream. Advertisers are
saying to you, "Why don't you buy this kind of ice cream and be like these people? You can be young and
modern."
You might think that ads are not aimed at you, but the next time you buy ice cream, ask yourself this
question; Why am I buying this special product?
1. From the passage, we know that __________.
A. all the ads around us are written in English
B. many clothes have the name of the company that made them
C. most ads are very long
D. eating ice cream can make a person young and modern
2. Advertisers would like to use the logos that are __________.
A. easy to forget
B. difficult to understand
C. easy to remember
D. difficult to remember
3. How many ad examples are there in the second paragraph (段落)?
A. One.
B. Two.
C. Three.
D. Four.
4. The passage mainly tells us about __________.
A. ads around us
B. logos around the world
C. products in our daily life
D. disadvantages of ads
