问题 问答题 简答题

营销人员把握客户购买心理是很重要的,客户首要关注的是产品价值。请简要回答:客户关注产品价值包含那些内容?

答案

参考答案:

①问题的解决

对于大多数客户而言,客户最关注的是解决方案是否真的能够解决目前的问题。

②工作的业绩

对于个人而言,解决方案是否能够提升自己的工作业绩,得到上级主管部门领导的肯定,是客户考虑的一项非常重要的因素。

③潜在的价值

客户如果选择了我们的解决方案,除了解决问题、带来工作的业绩,是否还有其他人脉关系上的价值。

判断题
单项选择题

The day was star-crossed: Friday the 13th in the month of October, on the eve of the second looming anniversary of a devastating market crash. "I’m telling you, psychology is really funny. People get crazy in situations like that," said portfolio strategist Elaine Garzarelli. Last week Friday the 13th lived up to its frightful reputation. After drifting lower at a sleepy pace for most of the day, the Dow Jones industrial average abruptly lurched into a hair-raising sky dive in the final hour of trading.

The Bush Administration moved swiftly to avert any sense of crisis after the market closed. Declared Treasury Secretary Nicholas Brady: "It’s important to recognize that today’s stock market decline doesn’t signal any fundamental change in the condition of the economy. The economy remains well balanced, and the outlook is for continued moderate growth." But Massachusetts Democrat Edward Markey, who chairs a House subcommittee on telecommunications and finance, vowed to hold hearings this week on the stock market slide. Said he: "This is the second heart attack. My hope is that before we have the inevitable third heart attack, we pay attention to these problems."

Experts found no shortage of culprits to blame for the latest shipwreck. A series of downbeat realizations converged on Friday, ranging from signs of a new burst of inflation to sagging corporate profits to troubles in the junk-bond market that has fueled major takeovers. The singular event that shook investors was the faltering of a $6.75 billion labor management buyout of UAL, the parent company of United Airlines, the second largest U. S. carrier.

On one point most thoughtful Wall Streeters agreed: the market had reached such dizzying heights that a correction of some sort seemed almost inevitable. Propelled by favorable economic news and a wave of multibillion-dollar takeovers, stocks had soared more than 1,000 points since the 1987 crash. But by last August some Wall streeters were clearly worried.

The heaviest blow to the market came Friday afternoon. In a three-paragraph statement, UAL said a labor-management group headed by Chairman Stephen Wolf had failed to get enough financing to acquire United. Several banks had apparently balked at the deal, which was to be partly financed through junk bonds. The take-over group said it would submit a revised bid "in the near term,’ but the announcement stunned investors who had come to view the United deal as the latest sure thing in the 1980s buyout binge. Said John Downey, a trader at the Chicago Board Options Exchange: "The airline stocks have looked like attractive takeover targets. But with the United deal in trouble, everyone started to wonder what other deals might not go through.

What does the writer say of the stock market decline()

A. Such an acute Crisis usually precedes a boom

B. It will constitute attractive takeover targets

C. Investors have trouble plucking up courage

D.It triggered responses from various sectors