问题 多项选择题

SPIN销售法:指在营销过程中职业地运用不同的提问技巧来发掘、明确和引导客户需求与期望,从而不断地推进营销过程。这些提问技巧中,除问题诊断外,还包括:()

A.能力展示

B.解决方案

C.启发引导

D.需求认同

E.实情探询

答案

参考答案:C, D, E

多项选择题
单项选择题 案例分析题

Questions 26 to 30 are based on the following passage.

Exercise is one of the few factors with a positive role in long-term maintenance of body weight. Unfortunately, that message has not gotten through to the average American, who would rather try switching to “light” beer and low-calorie bread than increase physical exertion. The Centers for Disease Control, for example, found that fewer than one-fourth of overweight adults who were trying to shed pounds said they were combining exercise with their diet.

In rejecting exercise, some people may be discouraged too much by caloric-expenditure charts: for example, one would have to briskly walk three miles just to work off the 275 calories in one delicious Danish pastry (小甜饼). Even exercise professionals concede half a point here. “Exercise by itself is a very tough way to lose weight,” says York Onnen, program director of the President’s Council on Physical Fitness and Sports.

Still, exercise’s supporting role in weight reduction is vital. A study at the Boston University Medical Center of overweight police officers and other public employees confirmed that those who dieted without exercise regained almost all their old weight, while those who worked exercise into their daily routine maintained their new weight.

If you have been sedentary (极少活动的) and decide to start walking one mile a day, the added exercise could burn an extra 100 calories daily. In a year’s time, assuming no increase in food intake, you could lose ten pounds. By increasing the distance of your walks gradually and making other dietary adjustments, you may lose even more weight.

What was confirmed by the Boston University Medical Center’s study? ()

A.Controlling one’s calorie intake is more important than doing exercise.

B.Even occasional exercise can help reduce weight.

C.Weight reduction is impossible without exercise.

D.One could lose ten pounds in a year’s time if there’s no increase in food intake.