问题 问答题 案例分析题

根据国际权威调查机构统计显示,继2002年高达135.7%的增长后,2003年,国际MP3市场高度发展,增长高达163.64%,而其中,最大的变化当属国产品牌凭借产品、技术、渠道,逐渐获得市场主动权。在2001年以前,国内MP3市场处于导入期,一方面,由于日韩MP3由于价格不菲而显得曲高和寡。另一方面,消费者对MP3的认识程度和整个应用环境不太成熟,市场整体显得不温不火。2001年形式发生了一些微妙的变化,随着MP3最为新一代随身听地位的确立,各种品牌纷纷加入战团,这其中不乏有爱国者,联想,方正等国产品牌,还有国内外名不见经传的小品牌,此时虽说仍然是三星占据半壁江山,但其他品牌发展迅猛,已经成为不可小看的力量。200年,局势发生标志性的变化,爱国者,联想,方正等有实力的IT企业凭借在IT业内有多年的产品操作经验,渠道积累以及对本地市场特点的准确把握,将原来还高高在上的MP3产品带入了寻常百姓家,使其成为一个大众消费品,并取代实力强劲的三星等韩系产品,开始了主导中国MP3市场的发展。2003年,中国的MP3市场继续保持了迅速的增长阶段,但市场竞争逐渐进入了品质制胜的市场细分阶段,这是因为中国的MP3市场环境发生了显著的变化,,一方面,消费者日益成熟和理性,他们对MP3的需求变得更加的苛刻,外观,音质,价格,一个都不能少,这就MP3的综合素质提出了更高的要求,,另一方面随着竞争的加剧和产品同质化趋势日益显著,具有综合优势和品牌积累的厂商,将进一步占据市场的主导地位。

中国的MP3市场的发展经过了哪几个阶段?面对2003年MP3所处的产品生命周期阶段,企业应该采取哪种市场营销策略?

答案

参考答案:

2001年之前中国MP3市场属于介绍期;,2001年到2003年中国MP3市场属于成长期。在市场成长期企业的市场营销策略主要有:改善产品品质;寻找新的细分市场;改变广告宣传的重点;适时降价。

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If you do not use your arms or your legs for some time, they become weak; when you start using them again, they slowly become strong again. Everybody knows this, and nobody would think of questioning this fact. 小题1: When someone says that he has a good memory, he really means that he keeps his memory in practice by exercising it regularly, either consciously or unconsciously. When someone else says that his memory is poor, he really means that he does not give it enough opportunity to become strong.小题2: . One of them exercises his arms and legs by playing tennis, while the other sits in a chair or a motor car all day.

If a friend complains that his arms are weak, we know that it is his own fault. But if he tells us that he has a poor memory, many of us think that his parents are to blame, or that he is just unlucky, and few of us realize that it is just as much his own fault as if it was his arms or legs that were weak.  小题3:. But all of us can, if we have ordinary bodies and brains, improve our strength and our memory by the same means — practice.

Have you ever noticed that people who cannot read or write usually have better memories than those who can?小题4:. Of course, because those who cannot read or write have to remember things. They cannot write them down in a little notebook and they have to remember dates, time and prices, names, songs and stories, so their memory is the whole time being exercised.

 小题5: .

A.What do you think of it?

B.Yet many people do not seem to know that the memory works in the same way.

C.Not all of us can become extremely strong or extremely clever.

D.So if you want a good memory, practice remembering.E. Someone else says that he is poor in health.

F. Why is this?

G. The position is exactly the same as that of two people

单项选择题