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问题 多项选择题

成功广告表现需要探讨的是广告要素的组合规律、方法及如何运用这些要素去达到广告目标。组合和运用主要取决于广告表现特点的限制。这种限制我们认为主要表现在（）。

A.广告在绝大部分情况下是被动接受的

B.广告附加价值的限制

C.广告被看时间是短暂的

D.广告构图和色彩运用受视觉规律的限制

答案

参考答案：A, C

单项选择题

信贷业务授权以（）为主。

A、基本授权

B、直接授权

C、转授权

D、特别授权
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单项选择题

Attempts to understand the relationship between social behavior and health have their origin in history. Dubos (1969) suggested that primitive humans were closer to the animals (1) they, too, relied’upon their instincts to stay healthy. Yet some primitive humans (2) a cause and effect relationship between doing certain things and alleviating (3) of a disease or (4) the condition of a wound. (5) there was so much that primitive humans did not (6) the functioning of the body, magic became an integral component ofthe beliefs about the causes and cures of heath (7) Therefore it is not (8) that early humans thought that illness was caused (9) evil spirit. Primitive medicines made from vegetables or animals were invariably used in combination with some form of ritual to (10) harmful spirit from a diseased body.

One of the. earliest (11) in the Western world to formulate principles of health care based upon rational thought and (12) of supernatural phenomena is found in the work of the Greek physician Hippocrates. The writing (13) to him has provided a number of principles underiying modern medical practice. One of his most famous (14) , the Hippocratic Oath, is the foundation of contemporary medical ethics.

Hippocrates also argued that medical knowledge should be derived from a (15) of the natural science and the logic of cause and effect relationships. In this (16) thesis, On Air, Water, and Places, Hippocrates pointed out that human well-being is (17) by the totality of environmental (18) : living habits or lifestyle, climate, geography of the land, and the quality of air, and food. (19) enough, concerns about our health and the quality of air, water, and places are (20) very much written in twentieth century.

12（）

A.foundation

B.rejection

C.integration

D.acceptance
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