广告表现策略指的是什么？可分为哪些类型？
参考答案：
广告表现策略：是指表现或诉求广告内容时所采用的技巧和方法。它是决定广告信息能否有效地传达给消费者，能否影响其对产品的印象和态度并采取实际的购买行动，进而决定广告效果的重要编辑基本信息栏素。
分类：理性诉求广告策略、讯息展示广告策略、情感广告策略、塑造形象广告策略、推荐式广告策略、保证广告策略、象征广告策略、悬念广告策略、警示广告策略、比较广告策略、市场对策广告策略。
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| Dear Classmates, As young people, we don't always want to think about the past. 1 we often hear our grandfathers and grandmothers talk about cultural relics. They say we 2 protect some of these relics because they are important to our culture. 3 also say that these relics are important to us because they help us remember the 4 of our ancestors and respect what they have done. I'm sure you will 5 . After all, someday we will be 6 ourselves and will want our own children to protect them. So I have a plan for 7 the painting in the old temple, which is a fine cultural relic 8 in our hometown. It should be protected because it was painted by a 9 artist of the early Qing Dynasty. My plan is to get students to take a 10 to see it on a Saturday next month and then 11 some important people to join us. 12 , we can also write 13 about it for the town newspaper. Later, when others begin to 14 their help, perhaps we can 15 enough money to help the museum buy it. If you like my plan, please give me a note to your teacher. Thank you. | ||||
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