看一看，选一选。

(     ) l. This ruler is short. That one is shorter.

(     ) 2.  He is tall.  His friend is taller than him.

(     ) 3. She is thin. Her sister is thinner.

(     ) 4.  He is fat.  His brother is fatter.

(     ) 5. This apple is big.  That one is bigger.

(     ) 6. This ball is small. That one is smaller.

企业采取统一品牌名称战略的好处主要是（）。

A.企业的整个声誉不致受其某种商品的声誉的影响

B.如果企业原来生产高档产品，后来推出较低档的产品也不受影响

C.企业宣传介绍新产品的费用开支较低

D.如果企业的名声好，其产品必然畅销