病历摘要：患者男性75岁，30余年前始出现反复咳嗽、咳痰，冬春季节多发，每年发作3～5次，每次持续2～3周经治疗后好转。10年前出现活动后气促，进行性加重。2年前始出现双下肢浮肿，多在午后出现，次晨消失。1周前上述症状加重，咳脓性痰，不能平卧，并双下肢浮肿，感头昏，精神、食纳差。既往有吸烟史30年。体查：T38℃，P124bpm，R25bpm，BP135/80mmHg，颈静脉怒张，桶状胸，双肺叩诊呈过清音，双肺呼吸音减弱，呼气相延长，双肺可闻及散在性干湿啰音。肝肋下2cm，有压痛。心界向左扩大，心率124bpm，P2>A2。双下肢胫前以下呈凹陷性水肿。肺功能示：FEV/FVC45％，FEV％30％预计值。

慢性阻塞性肺疾病诊断的必备条件是什么？（）

A.TLC和FRC增高

B.慢性咳嗽、咳痰病史

C.肺气肿体征

D.RV/TLC增高

E.VC减低

F.吸入支气管舒张药后FEV/FVC<70％及FEV<80％预计值

G.血气分析

H.DLco/VA下降

What are the challenges facing multinationals that want to build their brands in China —I think the first thing is ignorance. There’s a huge (1) of the complexity in China, which is more complex than Europe. There are different rules of law, which (2) a significant factor. There are different (3) , Cantonese and Mandarin and lots of others in (4) , and dialects like Sichuan versions. You have problems of distribution. (5) Chinese brands have been (6) local because of the size of the market and the transportation system, What’s (7) built up there is a sort of a pride in localness.
How can companies build their brands in China —China is a place where (8) have to be very patient and you’ve got to build (9) time. You can’t go in (10) invest short-term and then pull out (11) then try to get back in (12) . It’s about being consistent, steady, building (13) reputation, building confidence and then rewards will (14) . It’s a consistent ability to anticipate need. It’s insightfulness that helps brands to (15) ahead.
How are local Chinese brands doing against the multinationals —China’s been built (16) local brands and there are a billion of them and they are (17) spending sums of money locally that really dominate the (18) . But the future is Chinese brands moving outside of (19) and marketing globally, because China’s got to move from a commodity economy to a (20) sophisticated economy, which fundamentally (21) brands. There isn’t a major economy in the world that (22) based upon producing great brands, because they provide far better margins and more sustainable (23) .
Has Asia produced any truly global brands —Japan has. Some of the major companies (24) do really very well with brands. In Korea, some of them (25) but some of them need to catch up in terms of understanding how to really build global brands.