以下关于品牌形象法的说法中，不正确的是（）。

A.一个产品具备它的品牌形象，消费者所购买的是产品能够供给的事物好处和心理好处，而不是产品本身

B.产品的品牌形象培植到超出众人的地位，出产该产品的公司将会以无上利润取得最大的市场份额

C.经典案例是哈萨威衬衫的广告

D.由艾尔-里斯和杰克-特劳特提出

Most plants can make their own food from sunlight, (1) some have discovered that stealing is an easier way to live. Thousands of plant species get by (2) photosynthesizing, and over 400 of these species seem to live by pilfering sugars from an underground (3) of fungi(真菌). But in (4) a handful of these plants has this modus operandi been traced to a relatively obscure fungus. To find out how (5) are (6) , mycologist Martin Bidartondo of the University of California at Berkeley and his team looked in their roots. What they found were (7) of a common type of fungus, so (8) that it is found in nearly 70 percent of all plants. The presence of this common fungus in these plants not only (9) at how they survive, says Bidartondo, but also suggests that many ordinary plants might prosper from a little looting, too.

Plants have (10) relations to get what they need to survive. Normal, (11) plants can make their own carbohydrates through photosynthesis, but they still need minerals. Most plants have (12) a symbiotic relationship with a (13) network of what are called my corrhizal fungi, which lies beneath the forest (14) . The fungi help green plants absorb minerals through their roots, and (15) , the plants normally (16) the fungi with sugars, or carbon with a number of plants sharing the same fungal web, it was perhaps (17) that a few cheaters—dubbed epiparasites—would evolve to beat the system. (18) , these plants reversed the flow of carbon, (19) it into their roots from the fungi (20) releasing it as "payment.\

15（）

A. in turn

B. in fact

C. in return

D. in the end