问题 问答题 案例分析题

“真功夫”品牌形象的转换为公司带来了什么影响?

答案

参考答案:

“真功夫”品牌形象由原先的“双种子”转换而来,这种转换给企业经营带来的巨大影响。一是塑造了一个非常正面积极的品牌形象,让消费者感受到“真功夫”在产品和服务上都会“全情投入,用足功夫”;二是很好地诠释了其“营养还是蒸的好”的经营定位,在消费者心目中树立了一个鲜明的企业形象,同时也帮助“真功夫”迅速占领了市场。

完形填空

II 英语知识运用(共两节,满分35分)

第一节完形填空(共10小题;每小题2分,满分20分)

阅读下面短文,掌握其大意,然后从21~30各题所给的A、B、C和D项中,选出最佳选项,并在答题卡上将该项涂黑。

As you move through life, you meet problems of all shapes and sizes. Some are hardly __21__ mentioning; while others are life-threatening or earth-shattering. Yet, they all have one thing in __22__. Each problem is merely the __23__ that hides a gift which has been custom designed to your specifications.

If you choose to __24__ yourself in your life with the wrapping paper, the bow, and the box, that's perfectly all right. You can cuss them and discuss them. You can admire all the subtleties(精妙) of their __25__. But, if you are worried by the problem — that is, the wrappings — you will never be able to receive the __26__that was prepared __27__ for you.

No matter what the problem is, the gift it __28__ has a peculiar quality. It cannot be delivered __29__ into your consciousness or your awareness. You must actively choose to __30__ it and to accept it as your own. Only you can remove the wrapping, and only you can remove the gift from the box.

21. A. busy                   B. worth            C. valuable                  D. worthy

22. A. common             B. general              C. ordinary                   D. brief

23. A. box                    B. tiger                 C. wrapping                  D. opportunity

24. A. teach                  B. enjoy                C. entertain                   D. hurt

25. A. appearance      B. wrapping           C. problem                   D. design

26. A. gift                    B. box                   C. bow                         D. paper

27. A. especially            B. perfectly           C. politely                    D. previously

28. A. gets                   B. carries              C. takes                        D. includes

29. A. happily           B. easily                  C. freely                         D. directly

30. A. understand      B. realize              C. acknowledge             D. approach

单项选择题