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问题 多项选择题

广告运动和广告活动有着较明显的区别。以下要点中，属于广告运动特性的是（）

A.通常在一年以上甚至更长时间

B.以企业短期的营销和广告策略为指导思想

C.影响力长期、深远

D.使用媒介数量多、范围广、组合复杂

E.通常只包括广告和直接的促销活动

答案

参考答案：A, C, D

选择题

We can hardly      him if we all work in the same school.

A．to avoid meeting

B．avoid to meet

C．avoid meeting

D．avoid meet
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填空题

Part 4


Questions 26-45


·Read the following text and decide which answer bestfits each space.
·For questions 26-45, mark one letter A, B, C or D on the Answer Sheet.

How to Tell Which Side You Favor


Brain researcher Ned Herrmann tested more than 7,000 people to find out which side of the brain they favored. He found a p relationship between hemisphere (26) and the way subjects made a (27) : left-brain-oriented subjects were more often lawyers, writers, bookkeepers, doctors, tax experts, etc. —jobs (28) with logical, language-related information. Those who favored the right hemisphere (29) out to be poets, politicians, musicians, architects, entrepreneurs, dancers and (30) —top executives. Herrmann’s studies showed that the most successful people in any (31) are those who use both the left and right brains.
One test for hemisphere dominance is to (32) how you turn your head and eyes when (33) questions asked by someone in front of you. Research suggests that if you generally turn to the left, you have a right-brain (34) ; if you turn to the right, (35) are you prefer work that (36) use of logic or language.
Another test for dominance involves directions for (37) a product. A left-hemisphere- oriented person usually follows instructions in a step-by-step (38) —from written sentence to written sentence. Someone with p right-side input will probably (39) the written directions and assemble the pieces by (40) the diagram or picture.
If you think you’re right-brained, (41) this teaser. Read the sentence below carefully and count the number of f’s:
FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC
STUDY COMBINED WITH THE EXPERIENCE OF MANY YEARS.
Did you find all six fs If not, don’t be surprised. Only 15 percent of those who take this test (42) .If you counted less than six—most count three—you probably (43) the f in each "of". Since "of" is pronounced "ov", the verbal left hemisphere took the verbal (44) and overrode the right, "seeing" hemisphere; (45) forcing the wrong conclusion.

A．occurrence

B．occasion

C．occupation

D．case
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