问题
单项选择题
企业广告要在有限的时间和版面内达到广告的目标，能够适应顾客的视、听、读和记忆的规律，就必须扼要地概括广告的主题，将大量的信息进行加工处理，避免繁杂。这是指广告设计原则中的（）
A．主题性原则
B．真实性原则
C．创新性原则
D．简明性原则
答案
参考答案：D
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企业广告要在有限的时间和版面内达到广告的目标，能够适应顾客的视、听、读和记忆的规律，就必须扼要地概括广告的主题，将大量的信息进行加工处理，避免繁杂。这是指广告设计原则中的（）
A．主题性原则
B．真实性原则
C．创新性原则
D．简明性原则
参考答案：D
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| In the United States, Monday is the beginning of the workweek (工作周). It is the day most Americans like (1) _____. And it is certain that the day they like most is Saturday. Saturday is the (2) _____ of the workweek, and it is the beginning of the weekend. Life is (3) _____ at weekends. Most Americans take care of their houses, cars or gardens. They (4) _____ the feeling that time seems to move more slowly. The workweek is for things you have to do, but the (5) _____ is for things you want to do. Some people may get in a car and go for a (6) _____ in the country. They like to take part in outdoor activities. They (7) _____ go to a public eating or a film on Saturday night. The (8) _____ of weekends is a recent invention (近期的发明). In the 1879s, rich people began to speak of (9) _____ weekends in the country visiting friends. For most people, however, the workday was six days (10) _____. | ||||
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