问题 单项选择题


沃尔公司作为零售业中的一个巨头,其成功是建立在利用信息技术整合优势资源并将信息技术战略与零售业整合的基础之上。早在1974年,公司就开始在其分销中心和各家商店运用计算机进行库存控制。1983年,沃尔的整个连锁商店系统都用上条形码扫描系统。1984年,沃尔开发了一套市场营销管理软件系统。90年代沃尔提出了新的零售业配送理论:利用其先进的卫星通讯网络、高效的配送中心和迅速的运输系统,集中管理配送中心向各商店提供货源。在信息技术的支持下,沃尔能够以最低的成本、最优质的服务、最快速的管理反应进行全球运作。其独特的配送体系,大大降低了成本,加速了存货周转,形成了沃尔的核心竞争力。沃尔公司能够在本行业的竞争中取胜,是供应商讨价还价的能力、潜在的进入者的威胁、购买商讨价还价的能力、替代产品的威胁、行业内现有企业间的竞争程度五种基本竞争力量综合的结果。

沃尔公司采用的竞争战略属于( )。

A.成本领先战略

B.差异化战略

C.专一经营战略

D.多角化战略

答案

参考答案:A

解析: 由题中所给信息可知,沃尔公司在商品流通中通过加强成本控制,在开发市场、销售、服务、促销等方面将成本降到最低限度,成为行业中的成本领先者,其采用的竞争战略属于成本领先战略。

单项选择题
阅读理解

Mobile phones are an important business tool for farmers in rural areas.But they also put a valuable educational tool in their hands.

The University of Illinois in the United States has a project called SAWBO—Scientific Animations Without Borders.It produces educational videos that can be downloaded to cell phones.The goal is to help people in developing countries improve their lives.

One video shows farmers how to make a natural insecticide from neem seeds to prevent insect damage to crops.The process starts with sorting and drying the neem fruits.Then let the fruit dry in the sun for about three or four days, until they become brown.Using a mortar(碾槌) and stick, the fruits are slightly pounded to remove the shells from the fruits without breaking the seed inside.

The videos use computer animation(动画).Some of the animated characters are a little funny looking-like a farmer with a long nose.But the subjects are serious, including a health video on preventing cholera(霍乱).Team member Francisco Seufferheld says the information in the videos is meant to be quickly understood.He says, “The information is digested in such a way that in two minutes, we can transmit a complex idea.”

The researchers tested the seven-minute video on seven mobile phones.They wanted to see if people would share the video using Bluetooth wireless technology.With Bluetooth, files can be passed to a nearby phone even if neither phone is connected to the internet.As a result, in one month, the video had spread to one hundred eighteen people in fifty different villages." This is just incredible impact," said Francisco Seufferheld.

The team has made a few videos so far.These are available in a total of eighty languages, dialects and accents.Professor Barry Pittendrigh says there are plans for more videos later this year.

小题1:What is the text mainly about?

A.A best-selling mobile phone

B.A valuable educational project for farmers

C.United States support for developing countries

D.A new type of scientist –farmer relationship小题2:The SAWBO program is introduced in order to ____.

A.raise farmers’ standard of living

B.do some research on mobile phones

C.develop farmers’ practical skills

D.help farmers prevent insect damage to crops小题3:The biggest advantage of the program is that it______.

A.includes health video on preventing cholera

B.can be passed to farmers using Bluetooth technology

C.can be used to sort and dry the neem fruits

D.is easy for farmers to understand小题4:Which of the following words can best take the place of the word “ pound” in the 3rd paragraph?

A.moved

B.beat

C.picked

D.cut