问题 问答题 简答题

衰退行业的特征是什么?

答案

参考答案:

1)整个行业产品销量急剧下降,利润水平很低。由于顾客需求的饱和或消费偏好和习惯转移,只是星夜产量下降,从而影响到利润水平。

2)大批竞争者开始退出市场。由于市场需求下滑,利润水平很低,一些企业开始实施转移战略,退出该行业。

3)消费者的偏好和习惯已经转移,形成新的需求结构。在行业总体衰退的情况下,企业原有的部分细分市场的需求可能会保持不变,甚至会有所增加。所以,企业可以利用这些戏份市场,获得竞争优势。

4)存在退出障碍。造成退出障碍的因素有:企业有成本较高的耐用资产或专门化资产;退出费用高,如安置劳动力的费用;管理上或感情上的障碍;政府或社会的障碍等。

5)行业衰退的方式和速度不确定。在衰退行业中的企业对未来的需求继续衰退的估计存在不确定性。

阅读理解

阅读理解。

    A great French writer has said that we should help everyone as much as we can because we often need

help ourselves. The small even help the great.About this, he told the following story.

    An ant was drinking at a small river and fell in. She tried her best to reach the side, but she couldn't move

at all. The poor ant got too tired but was still doing her best when a big bird saw her. With a pity, the bird

threw a piece of wood. With it the ant reached the bank again. While she was resting and drying herself in

grass she heard a man coming up. He was walking without shoes on his feet and carrying a gun in his hand.

As son as he saw the bird, he wished to kill her, and he would certainly do soon, but the ant bit him in one of his

feet and at that moment the bird flew away at once. It was an animal mucher weaker and smaller than the bird

herself that had saved her life.

1. Acorrding to the French writer, we often need help from others, so we should ______. [ ]

A. get as much help as we can

B. first need to help ourselves

C. help others as much as we can

D. help the people who may be useful to us

2. Why could the bird fly away at once? Because ______. [ ]

A. the bird could fly very fast

B. the man hurt his feet himself

C. the man didn't want to kill her

D. the ant bit the man in one of his feet

3. An ant fell in the river and could not reach the side because ______. [ ]

A. she didn't try to

B. she wanted to swim in the river

C. she didn't cry for help.

D. she wasn't able to move in the water

4. The writer writers this story to show ______.[ ]

A. how brave the bird is

B. how clever the ant is

C. how an ant saved a bird

D. even the small can help the great

5. The title of this story can be " ______". [ ]

A. The ant

B. Pity

C. Help

D. The bird

单项选择题