问题 单项选择题

A公司是一家生产饮料的企业,在市场中颇有知名度。其生产的B款饮料,市场占有率达.30%。近年来,另一家公司推出C款饮料,其质量不比B款饮料差,每瓶饮料价格却比B款饮料低一元。
在内部研究对策的时候,A公司的市场营销人员提出,通常情况下,公司有三条对策可选:其一,降价一元,以保住市场占有率;其二,维持原价,通过增加广告投入和加强营业推广。(如有奖销售等)活动来与竞争对手竞争;其三,维持原价,听任其市场占有率降低。A公司总经理对以上对策都不满意,理由很简单,因为无论采取以上哪种策略,A公司似乎都会在竞争中处于不利地位。于是,A公司聘请一家市场咨询专业公司提供支持,期待他们提出更好的对策。
咨询公司的市场营销专家们经过深思熟虑后,提出了让竞争对手意想不到的第四种策略:将B款饮料的价格再提高一元、同时推出一种与竞争对手的C款饮料价格一样的D款饮料和另一种价格更低的E款饮料。这一策略,一方面提高了B款饮料在消费者心目中的地位,同时使竞争对手的产品沦为一种普通品牌的产品。据统计,A公司采取此策略后,A公司的B款饮料销量不降反增,D款和E款两款饮料也成功入市,分得一定的市场份额。由此,A公司在竞争中出奇制胜,而且利润大增。

A公司推出的两种新产品属于( )。

A.完全新产品

B.换代新产品

C.改良新产品

D.模仿新产品

答案

参考答案:D

解析:
新产品可以分为完全新产品、换代新产品、改良新产品、模仿新产品。由于该公司“同时推出一种与竞争对手的C款饮料价格一样的D款饮料和另一种价格更低的E款饮料”,题目并未表明新产品比原有产品有哪些改良,因此属于模仿新产品。答案是D。

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Help Stray (走失的) Animals
We need to raise money to take care of stray dogs and cats. You can also adopt (收养) one if you
like from Mar. 25 to Apr. 15.
Please help!
Animal Center
www. sa-animalfoundation.org
Donate Your Old Clothes!
Do you have clothes you don't wear anymore?
We'll collect them and give them to the poor.
Love Foundation(基金会)
4327-6754
Seventh Grade Food Stand (货摊)
Do you want to enjoy fresh fruit juice and delicious fast food at a low price?
Visit us at the school market on Mar. 15!
Ping-Lin Junior High School
Cool Pet Show
Bring your pet to the talent show at 1 pm on Mar. 22.
Have fun and win big prizes!
Expect to see you!
Redwood City Zoo
根据材料内容,选择最佳选项。
1. Peter who wants to get a pet should go to ______.
A. Animal Center      
B. Redwood City Zoo
C. Love Foundation        
D. Ping-Lin Junior High School
2. Ping-Lin Junior High School' s market is on ______.
A. April 15                  
B. March 25
C. March 22                  
D. March 15
3. Carla who has a lot of old clothes can ______.
A. give them to the stray animals
B. take them to Love Foundation
C. take them to Redwood City Zoo
D. give them to the students from Ping-Lin Junior High School
4. Sally can ______ in order to win big prizes.
A. make her pet cat new clothes
B. take her pet dog for the talent show
C. visit the animals at Animal Center
D. help a student from Ping-Lin Junior High School
5. Which of the following is NOT true?
A. We can help the poor by donating our old clothes to Love Foundation.
B. Pets can be taken to take part in the talent show at Redwood City Zoo.
C. Whenever we go to Animal Center, we can take one stray dog home.  
D. There is cheap fresh fruit juice at Ping-Lin Junior High School's market.
单项选择题