问题 填空题


In the following passage, there are 25 blanks representing words that are missing from the context. You are to put back in each of the blanks the missing word. Write your answers on the ANSWER SHEET. The time for this section is 25 minutes.
Some consumer researchers distinguish (1) "rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" (2) the traditional economic sense that assumes (3) consumers behave rationally when they carefully consider all alternatives (4) choose those that give them the greatest utility (i.e., satisfaction). (5) a marketing context, the term "rationality" implies that the consumer selects goods based (6) totally objective criteria, such (7) size, weight, price, and so on. "Emotional" motives imply the selection of goods (8) to personal or subjective criteria—the desire (9) individuality, pride, fear, affection or status.
The assumption underlying this distinction is (10) subjective or emotional criteria do not maximize utility or satisfaction. (11) , it is reasonable to assume that consumers always attempt to select alternatives that, (12) their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based (13) the individual’s own needs as (14) as on past behavioral, social, and learning experiences. What may appear (15) irrational to an outside observer may be perfectly rational (16) the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. (17) behavior did not appear rational to the person who undertakes it (18) the time that it is undertaken, obviously he or she would not do it. (19) the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far (20) to suggest that emphasis (21) "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously (22) maximize their gains and minimize their losses; that they act not (23) subconscious drives but from rational preferences, (24) what they perceive to be (25) their own best interests.

答案

参考答案:If

解析: 结构搭配。 本句是虚拟条件句,对现在情况的假设。

阅读理解

阅读理解。

    There are many advantages of becoming a professional musician. The biggest advantage is being able to

do something you love. You will have the chance to travel to many different places and meet a lot of different

people. That will open up your eyes.

    However, there are also disadvantages of being a professional musician. One of the biggest disadvantages

for most musicians is that they don't always have enough money. Most of the time, you will be looking for

jobs. Sometimes you won't be able to find a good job. Another disadvantage is the place you live in. If you

want to be a musician, you usually have to move to an area that has a lot of jobs, such as New York City.

The cost of living in these areas is usually very high. The third disadvantage is that you can't have a stable

family life. Different jobs will take a musician to different places, so most musicians are unable to have a

regular family.

1.The advantages of being a professional musician include all the following EXCEPT ______. [ ]

A.making a lot of money all the time

B.doing something you tike

C.meeting a lot of different people

D.traveling to many different places

2.Which is NOT a disadvantage of being a professional musician? [ ]

A.Not always having enough money.

B.Being unable to have a stable family life.

C.Having the chance to meet many different people.

D.Tile high cost of living in big cities.

3.What does the underlined word "stable" mean in Chinese? [ ]

A.幸福的

B.稳定的

C.健康的

D.坚定的

4.Which of the following is true according to the passage? [ ]

A.The biggest advantage of being a musician is being able to hive in big cities.

B.Most musicians are unable to have a regular family life because they enjoy traveling.

C.It's difficult for some musicians to find a good job sometimes.

D.The author doesn't want to be a musician at all.

5.The author mainly tells us ______ in the passage. [ ]

A.how to become a professional musician

B.why people want to become professional musicians

C.not to become professional musicians

D.becoming a professional musician can also have problems

选择题