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问题 填空题


In the following passage, there are 25 blanks representing words that are missing from the context. You are to put back in each of the blanks the missing word. Write your answers on the ANSWER SHEET. The time for this section is 25 minutes.
Some consumer researchers distinguish (1) "rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" (2) the traditional economic sense that assumes (3) consumers behave rationally when they carefully consider all alternatives (4) choose those that give them the greatest utility (i.e., satisfaction). (5) a marketing context, the term "rationality" implies that the consumer selects goods based (6) totally objective criteria, such (7) size, weight, price, and so on. "Emotional" motives imply the selection of goods (8) to personal or subjective criteria—the desire (9) individuality, pride, fear, affection or status.
The assumption underlying this distinction is (10) subjective or emotional criteria do not maximize utility or satisfaction. (11) , it is reasonable to assume that consumers always attempt to select alternatives that, (12) their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based (13) the individual’s own needs as (14) as on past behavioral, social, and learning experiences. What may appear (15) irrational to an outside observer may be perfectly rational (16) the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. (17) behavior did not appear rational to the person who undertakes it (18) the time that it is undertaken, obviously he or she would not do it. (19) the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far (20) to suggest that emphasis (21) "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously (22) maximize their gains and minimize their losses; that they act not (23) subconscious drives but from rational preferences, (24) what they perceive to be (25) their own best interests.

答案

参考答案：on/upon

解析： 习惯搭配。 base on根据，以……为基础：The marketing strategy is based on a study ofconsumer spending．他们的营销策略是根据对消费者花钱的情况所做的研究而制定的。

单项选择题

与精液液化有关的酶是（）。

A.柠檬酸脱氢酶

B.LDH

C.ACP

D.纤维酶

E.ALP
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单项选择题

Many things make people think artists are weird—the odd hours, the nonconformity, the clove cigarettes. However, the weirdest may be this: artists’ only jobs are to explore emotions, and yet they choose to focus on the ones that feel lousy. This wasn’t always so. The earliest forms of art, like painting and music, are those best suited for expressing joy. But somewhere in the 19th century, more artists began seeing happiness as insipid, phony or, worst of all, boring. In the 20th century, classical music became more atonal, visual art more unsettling.

Sure, there have been exceptions, but it would not be a stretch to say that for the past century or so, serious art has been at war with happiness. In 1824, Beethoven completed his " Ode to Joy " . In 1962, novelist Anthony Burgess used it in A Clockwork Orange as the favorite music of his ultra-violent antihero.

You could argue that art became more skeptical of happiness because modem times have seen such misery. But the reason may actually be just the opposite: there is too much happiness in the world today.

In the West, before mass communication and literacy, the most powerful mass medium was the church, which reminded worshippers that their souls were in peril and that they would someday be meat for worms. Today the messages that the average Westerner is bombarded with are not religious but commercial, and relentlessly happy. Since these messages have an agenda—to pry our wallets from our pockets—they make the very idea of happiness seem bogus. " Celebrate! " commanded the ads for the arthritis drug Celebrex, before we found out it could increase the risk of heart attack.

What we forget—what our economy depends on us forgetting—is that happiness is more than pleasure without pain. The things that bring the greatest joy carry the greatest potential for loss and disappointment. Today, surrounded by promises of easy happiness, we need someone to tell us that it is OK not to be happy, that sadness makes happiness deeper. As the wine connoisseur movie Sideways tells us, it is the kiss of decay and mortality that makes grape juice into Pinot Noir. We need art to tell us, as religion once did, that you will die, that everything ends, and that happiness comes not in denying this but in living with it. It’s a message even more bitter than a clove cigarette, yet, somehow, is a breath of fresh air.

What is the strangest about artists（）

A. They wear special clothes

B. They rarely work in the daytime

C. They mainly depict distressing things

D. They are liable to take illegal drugs
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