Their hamburgers were sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity（一致性）, for the brothers had developed a strict routine（程序）for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became surprisingly popular, particularly for lunch. People drove up by the hundred during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954 when he was selling milkshake-mixing machines. He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise（特许经营）other copies of their restaurants. The agreement included the right to duplicate（复制） the menu, the equipment, even their red and white buildings the golden arches（拱门）.
Today McDonald’s is really a household name. In 1976, McDonald’s had over＄1 billion in total sales. Its first twenty-two years is one of the most surprising successes in modern American business history.
小题1:This passage mainly talks about ＿＿＿.
A．the development of fast food services
B．how McDonald’s became a billion-dollar business
C．the business careers of Mac and Dick McDonald
D．Ray Kroc’s business talent小题2:Mac and Dick managed all of the following business except ＿＿＿.
A．a drive-in
B．a theater
C．a cinema
D．a barbecue restaurant小题3: We may infer from this passage that ＿＿＿.
A．Mac and Dick McDonald never became wealthy, for they sold their ideas to Kroc
B．the place the McDonald brothers chose was the only source of the great popularity of their drive-in
C．forty years ago there were lots of fast-food restaurants
D．Ray Kroc was a good businessman小题4:The passage suggests that ＿＿＿.
A．creativity is an important element of business success
B．Ray Kroc was the close partner of the McDonald brothers
C．Mac and Dick McDonald became broken after they sold their ideas to Ray Kroc
D．California is the best place to go into business小题5:Which of the following statement is NOT true?
A．Today McDonald’s is very popular in the world.
B．The first twenty-two years of McDonald’s is the most surprising success in American business history.
C．Mac and Dick McDonald were content with their business at first.
D．It is convenient to eat in a drive-in.
